Sitong Liu
MGT 3810
4/10/2022
Industry Pitch Presentation Outline
Copy the pattern below into a blank Word document and fill in the information pertaining to your pitch in complete sentences. Bring a hard copy of your outline to the workshop and submit a final copy on the day of your speech. We will discuss how to do all of the following in class.
INTRODUCTION (4 phases)
Attention-getting Phase (capture audience’s interest)
2. Credibility Phase (articulate your expertise on topic)
3. Orientation Phase (articulate your purpose, “What’s in it for me?”)
4. Preview Phase (preview your main points and lead with first main point)
BODY
1. Main Point #1 (Description and analysis of the company or product within the industry that is worth exploring – this is the specific product or service)
[You will need to convince your audience that it is the best investment by providing strong, convincing evidence]
a. Subpoint 1: Evidence to support Main Point 1 (cite source if needed)
b. Subpoint 2: Evidence to support Main Point 1 (cite source if needed)
(Transitional phrase to Main Point #2)
Main Point #2 (Description and analysis of the industry that your idea is a part of – this is the larger community of business, such as “tourism” or “pop music” and clear discussion of your idea’s possible earning potential)
[You will need to convince your audience that this is the best investment by providing strong, convincing evidence]
a. Subpoint 1: Evidence to support Main Point 1 (cite source if needed)
b. Subpoint 2: Evidence to support Main Point 1 (cite source if needed)
(Transitional phrase to Conclusion)
CONCLUSION (2 phases)
1. Summary (summarize main points)
2. Concluding Device (strategy to end on a memorable note; create sense of closure)
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