Global Entry Plan
Group Semester Project
Ayse Balas
COBU 410
Fall 2021
Table of Contents
Global Entry Plan 1
Group Semester Project 1
Background 1
Assignment 1
Stage I – Country Information 2
I – General Information (Chapter 1) 2
II – Cultural and Social Analysis (Chapter 2) 2
III – Economic Analysis (Chapter 3) 3
IV – Economic Analysis (Chapter 4) 4
V – References 5
VI – Appendix 5
Global Entry Plan
Suspendisse potenti.
Suspendisse potenti.Group Semester Project
In groups of three/four you will be working on a project that involves entering a new country market with a new product. Your group will assume the role of an international manager for launch of a new product in a new country market (for a company of your choice). This project is analytically challenging, and requires creativity, effort, and determination to complete. At the completion of the project, you will be asked to grade the effort and performance of your group members.
Background
Many companies, large and small, might see opportunities in overseas markets. The purpose of this project is to stimulate the decisions managers face when they deal with intricacies of entry into global markets. This project intends to give you a first-hand experience in identifying market opportunities and developing market entry strategies. Your group should work as if you represent the company planning to expand operations to a new country.
Assignment
Selecting a Product
The focus of this project is on consumer products, as they offer more opportunities to focus on cultural adaptations than do most industrial goods. Select a real brand from an existing company as a product. This product must not been sold in the country of your choice.
Selecting a Country
As a team select a region or country of your choice. It can be an industrialized or a developing nation. Some suggestions include: Brazil, China, Australia, India, Nigeria, Turkey, Japan, Mexico, Israel, Russia, Vietnam and other countries in the European Union, Middle East, Southeast Asia, Eastern Europe, or former Soviet Union republics. The region or country your team selects must not be one of which a team member is or has been a citizen/subject.
After contacting your group members determine with which product your firm be entering which country. The product must be actual product sold by an actual firm. Also, make sure that this product is not being sold in the country of your choice. You need to conduct research to ascertain that.
Stage I – Country Information
You have previously, as a group, picked a product to enter into a new country market. The Stage I of your project deals with collecting information on the country market and it will be in four parts. In Part I, you, as a group, will investigate and write a report that provides general information on this country market. This section needs to be 10 pages in length.
I – General Information
National Flag – Describe its national flag: what do its colors and any symbols represent? Insert a small picture of the flag
Neighbors – Identify neighbors with which it shares borders. Insert a small regional map.
Important Facts – Give some important facts about the country, including its population, population density, land area, topography, climate, natural resources, and the locations of main industries.
National Production – What does the nation produce?
Natural Environment – Do any aspects of the natural environment help explain why it produces what it does?
II – Cultural and Social Analysis (Chapter 3)
Values – What values do people hold dear?
Attitude toward Time, Work and Cultural Change – Describe the attitude toward time, work, and cultural change?
Religion – What religions are practiced there?
Language(s) – What language(s) are spoken?
Ethnicities – What ethnicities reside in the nation, and do they form distinct subcultures?
Social Structure and Education System – Describe the nation’s social structure and its education system
Cultural Dimensions – Examine this culture in terms of Hofstede’s dimensions. State the reasoning behind your choices.
III – Politics and Legal System (Chapter 2)
Type of Political and Legal System – What type of political and legal system does it have? Political systems can be classified as totalitarianism, democracy and anarchy. Legal systems can be classified as common, civil (code), theocratic and bureaucratic law. Provide detail.
Elections – Do free elections take place?
Government Involvement in Economy – Is the government heavily involved in the economy?
Effectiveness and Impartiality of the Legal System – Is the legal system effective and impartial?
Market Potential – Do political and legal conditions suggest the country could be a potential market? If so, for what kinds of goods or services might the market be appealing?
Corruption – What is the level of corruption in the nation? Refer to Corruption Perception Index at https://www.transparency.org/en/cpi/2020/index/nzl
Pending Legislation – Is legislation pending that may be relevant to international companies?
IV – Economic Analysis (Chapter 2)
Economic System – What type of economic system does it have? Economic systems can be classified as centrally planned, mixed and market economy.
History of Economic System in the Country – Has it always had this type of economic system?
Classification of Country Development – Is it developed, newly industrializing, emerging or developing country?
Rank on Various Measures of Economic Development – How does it rank on the various measures of economic development? Refer to CIA Factbook at https://www.cia.gov/the-world-factbook/field/real-gdp-per-capita/country-comparison and United Nations Human Development Index at http://hdr.undp.org/en/content/human-development-index-hdi
Economic Transition – Has it undergone any form of economic transition within the past 15 years? If so, how has that transition affected the culture and the country’s political, legal, and economic systems?
References
Global Entry Plan
1
Global Entry Plan
3
Global Entry Plan
ii