Capstone Report FINAL
Maximum length: 4000 words (excluding references and appendices)
Marks: 50%
Objective: To demonstrate key learning and skills developed throughout the course by creating a written report addressed to the executives of the company partner on a viable strategy, supported by utilization of appropriate frameworks and in-depth research, to effectively address the business challenge presented at the beginning of the quarter.
Directions:
Develop a strategic plan for the case company to implement in the next 24 months that meets the challenge, in the form of a written report for the management team. Consistent with the final project rubrics, your report must include at least the following components:
Executive summary;
Internal analysis;
External analysis;
Problem definition;
Strategy development (including alternatives to your final recommendation);
Strategy evaluation and choice; and,
Strategy implementation.
You are encouraged to incorporate, in a holistic manner, the content and more importantly the feedback from Draft #1 and the Group Report.
Important: For Draft 1 and Final Report as well as Group Report:
Adopt a company-report style (vs. academic-report style). Incorporate figures and tables within the body of the document, along with the source of information in the graphic/table. Provide a list of references. You may add appendices for supporting materials not critical to the main report.
References and appendices are not included in the word limit. Footnotes are the preferred location for in-text references. Include a final list of references cited.
Utilizing the Business Communications Team’s draft points before the final submission is highly recommended.