Company Name: Chipotle<\/p>\n
Location: India<\/p>\n
QNS: Market research plan to open Chipotle(Mexican restaurant) in India<\/p>\n
Your responsibility is to design, implement, analyze, and present the results of an international market research study. <\/p>\n
Choose a company that does not in any way currently operate in each country (and that has never previously attempted to operate in that country) and conduct market research to formulate a market entry strategy into that country. (CHIPOTLE).<\/p>\n
Your work should be typed in font size 11 and style Calibri. You are required to compose a title page for this assignment clearly mentioning all group members names and IDs along with the name of the assignment and course name and code.<\/p>\n
Your Plan should include the following sections:<\/p>\n
Table of Content <\/p>\n
Abstract\/Executive Summary <\/p>\n
Introduction\/Background <\/p>\n
Research Objectives <\/p>\n
Research Design: Clearly explain the method of research primary\/secondary. Make a budget for your research and provide clear timeline for completion of the work. <\/p>\n
Finding\/Discussion\/Analysis: This section should also include SWOT analysis. <\/p>\n
Conclusion and Recommendations <\/p>\n
Survey and Sampling Plan<\/p>\n
(To be completed and submitted in the appendix)<\/p>\n
List your Survey\/ Research Objectives and the number of the questions (in the questionnaire) that measure this objective.<\/p>\n
Description of your sample<\/p>\n
Who are your target respondents? What is your rationale?<\/p>\n
What are the requirements of respondent reactions?<\/p>\n
What is your questionnaire structure? (Flow, layout, and transition) <\/p>\n
For example:<\/p>\n
What are your screener questions, if you have any?<\/p>\n
Warm-upup questions<\/p>\n
Demographic questions<\/p>\n
Describe your data collection method. How is the data collection divided amongst the group members?<\/p>\n
Did you have any specific order of questions? <\/p>\n
What is the time available to complete the survey?<\/p>\n
What are the challenges\/ constraints you foresee in administering your survey to this sample group?<\/p>\n
Final Report <\/p>\n
Title page \u2013 should include the name of the project; names of group members and date of the report<\/p>\n
Table of contents <\/p>\n
should not exceed one page and should list the major sections of the report with page numbers <\/p>\n
Executive summary<\/p>\n
one page<\/p>\n
should briefly cover the key findings and any recommendations that flow from the findings <\/p>\n
Background \u2013sets the context for the research and addresses such things as the research objective and the decisions that need to be made. <\/p>\n
Brief description of the company \u2013 <\/p>\n
Explain why the research was needed. Include marketing problem \/ opportunity and international market research problem.<\/p>\n
Define the problem \u2013 be specific, not too narrow and not too broad. outline the specific research objectives that the study addressed. <\/p>\n
Methodology <\/p>\n
Develop an approach to the problem <\/p>\n
Formulate a research design<\/p>\n
how the research was done and why it was done that way (secondary data collection, focus group, questionnaire design, etc)<\/p>\n
quality of questions asked <\/p>\n
Sample details <\/p>\n
Discuss any limitations, problems and impact on results<\/p>\n
Issues faced or barriers, if any<\/p>\n
Findings \u2013should summarize results for almost every question on the survey <\/p>\n
Results <\/p>\n
Organize by critical questions or overall ideas<\/p>\n
Link back to research objectives<\/p>\n
Communicate useful insights and information<\/p>\n
Conclusion and Recommendations <\/p>\n
this section restates the implications of the results and provides future recommendations for the customer; it is considered one of the more useful sections of the report. <\/p>\n
Conclusions should flow from the results<\/p>\n
Recommendations of next steps<\/p>\n
Appendices<\/p>\n
a) Copy of the questionnaire & responses<\/p>\n
b) Other supporting material<\/p>\n","protected":false},"excerpt":{"rendered":"
Company Name: Chipotle Location: India QNS: Market research plan to open Chipotle(Mexican restaurant) in India Your responsibility is to design, implement, analyze, and present the results of an international market research study. Choose a company that does not in any way currently operate in each country (and that has never previously attempted to operate in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-105885","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/105885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=105885"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/105885\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=105885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=105885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=105885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}