MK160: Storytelling in Marketing & Sales – Project 2<\/p>\n
The Branding Story<\/p>\n
Project Description:<\/p>\n
During this quarter, we have talked at length about the importance of having a consistent message that pervades throughout all of a brand\u2019s stories. Not only does the message have to resonate with the target market, it needs to convey the overall mission of the brand. <\/p>\n
For Project 2, choose any episode of the Business of Story Podcast https:\/\/businessofstory.com\/storytelling-podcast\/ and:<\/p>\n
In your own words, write a synopsis of the episode that you chose that highlights all the main topic points.<\/p>\n
Discuss at least 3 concepts we have talked about in class and how they relate to the content of the episode.<\/p>\n
Describe how design thinking relates to the content of your chosen episode.<\/p>\n
Your project should be written in Microsoft Word or Google Docs and be at least 400 words. <\/p>\n
Submit your work to Project 2 in Moodle.<\/p>\n
FOR INSTRUCTOR USE ONLY<\/p>\n
Grading Rubric <\/p>\n
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).<\/p>\n
MK160: Storytelling in Marketing & Sales (BCM)<\/p>\n
Student: <\/p>\n
Instructor: <\/p>\n
Date: <\/p>\n
Project 2<\/p>\n
Description of requirements<\/p>\n
Possible Points<\/p>\n
Your Points<\/p>\n
Chose an episode of the Business of Story podcast and in your own words wrote a synopsis of it that highlights all the main topic points.<\/p>\n
30<\/p>\n
Discussed at least 3 concepts we have talked about in class and how they relate to the content of the episode.<\/p>\n
30<\/p>\n
Described how design thinking relates to the content of your chosen episode.<\/p>\n
30<\/p>\n
Minimum 400 words<\/p>\n
10<\/p>\n
TOTAL<\/p>\n
100<\/p>\n
YOUR SCORE: ________<\/p>\n
Instructor Comments:<\/p>\n","protected":false},"excerpt":{"rendered":"
MK160: Storytelling in Marketing & Sales – Project 2 The Branding Story Project Description: During this quarter, we have talked at length about the importance of having a consistent message that pervades throughout all of a brand\u2019s stories. Not only does the message have to resonate with the target market, it needs to convey the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-105993","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/105993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=105993"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/105993\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=105993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=105993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=105993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}