Web Page Critique <\/p>\n
The Las Vegas Convention and Visitors Authority (LVCVA) is the official destination marketing organization (DMO) of Las Vegas for business and leisure travelers.\u00a0 Internet marketing and website design are critical for DMOs.\u00a0
Visit\u00a0www.lvcva.com\u00a0(Links to an external site.)\u00a0(business) and\u00a0www.visitlasvegas.com\u00a0(Links to an external site.)\u00a0(consumer). <\/p>\n
1) Discuss possible market segments targeted by the business and pleasure visitors sites and 2) evaluate\/critique the website effectiveness according to guidelines provided here and in Chapter 16: Direct, Online. Social Media, and Mobile Marketing. <\/p>\n
Your write-up should be 500-750 words. <\/p>\n
Points: 5% toward the final grade.
\u00a0
7 Cs of Effective Website Design:
Context:\u00a0The site\u2019s layout and design.\u00a0A website’s layout and overall visual design need to be uncluttered, easy to read and navigate, the color scheme needs to be appropriate for the marketing design. Having some white space will also aid in the overall design and readability.
Commerce:\u00a0The site\u2019s capabilities to enable commercial transactions.\u00a0If the website is intended for commercial transactions, then it has to be safe and the fact that it has been made safe must be communicated to the customer, most websites use a “lock” symbol in the corner to indicate that it has been encrypted.\u00a0
Connection:\u00a0The degree that the site is linked to other sites.\u00a0 Any links that lead the customer away from the website.\u00a0
Communication:\u00a0The ways the site enables site-to-user, user-to-site, or two-way communication.\u00a0How the company talks to its customers; this can be done through signing up for special offers, email newsletters, contests, surveys, live chat with company representatives, and company contact information.
Content:\u00a0The text, graphics, animation, sound, music, and\/or videos that are presented.
Community:\u00a0The way the site enables user-to-user communication.\u00a0The website may allow interaction between customers through message boards and live chat.\u00a0
Customization:\u00a0The site\u2019s ability to tailor itself to different users or to allow users to personalize the site.\u00a0Companies can allow customers to personalize aspects of the website or it may tailor themselves to different users, for example having different colors and graphics for people who speak different languages.
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Web Page Critique The Las Vegas Convention and Visitors Authority (LVCVA) is the official destination marketing organization (DMO) of Las Vegas for business and leisure travelers.\u00a0 Internet marketing and website design are critical for DMOs.\u00a0 Visit\u00a0www.lvcva.com\u00a0(Links to an external site.)\u00a0(business) and\u00a0www.visitlasvegas.com\u00a0(Links to an external site.)\u00a0(consumer). 1) Discuss possible market segments targeted by the business and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-10628","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/10628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=10628"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/10628\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=10628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=10628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=10628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}