Appendix A: Format and Instruction for Major Report – Extended Service Encounter Diary and Service Strategy Development <\/p>\n
(Please include: The School of Marketing Assignment Cover Sheet as the first page) <\/p>\n
Title page (Title of the major report, student name and ID, date, and additional information related to the assignment you wish to communicate to the marker. This is different from The School of Marketing Assignment Cover Sheet). <\/p>\n
Table of contents. <\/p>\n
List of tables and figures (if applicable). <\/p>\n
Executive summary. <\/p>\n
You should only briefly summarise the service experienced, services marketing management theories discussed, and key recommendation(s) proposed. This should be no more than half a page. Have a separate page for the executive summary. <\/p>\n
5. Brief description of the services experienced <\/p>\n
To document what happened at each stage of the service encounter and describe your feelings. Please focus on only one service provider (e.g. an airline, a hotel). You are also required to give a satisfaction rating, a service quality rating, a value for money rating and whether you would recommend this service provider to a close friend or family member (all using 5 point scales). This section should be no more than 350 words. <\/p>\n
6. Discussion of the relevant services marketing management theories <\/p>\n
You need to critically discuss the relevant services marketing management theories that will help you to analyse and evaluate the services experienced. <\/p>\n
In addition to the MARK5816 text, you should at least read and refer to two recent academic journal articles (published after 2014, excluding 2014) that are related to the services marketing management theories you are going to apply to analyse your service experience and form your recommendation(s) and implementation. See Appendix B for a list of key academic journals. The two articles need to be selected from the journals listed in Appendix B. You may choose these articles outside the list; however, you will need to obtain written permission from Terrence Chong by 11 November 2022 via email. Please attach these two articles (full article) to your assignment as appendices. <\/p>\n
You are encouraged to read and use more than two academic journal articles to form your discussions and analyses. You do not need to obtain permission for your third article if it is from outside of the journal list (Appendix B). <\/p>\n
You must reference all non-original work, e.g. if you take an idea from academic journal article, book, magazine, website, you must reference it. Do not reference lecture notes\/PowerPoint, you must go to the original source, i.e. book, article, magazine, website. This section should be no more than 600 words. <\/p>\n
11 <\/p>\n
MARK5816 T3-2022 Assessment Information 12 September 2022 <\/p>\n
7. Analyse and evaluate the services experienced <\/p>\n
Analyse your overall (dis)satisfaction, quality and value judgements about the service experienced by using services marketing management theories and concepts discussed in Section 6. <\/p>\n
This section should be no more than 900 words. <\/p>\n
8. Recommendation(s) + Implementation <\/p>\n
Based on the analysis, make a recommendation for improvement – or if your experience was a very satisfying one, then indicate what lessons could be passed on to other service organisations. By applying services marketing management theories, you should briefly make a recommendation on how the service provider may improve their services. However, do not recommend theory or ideas in this section. Practical and specific recommendation(s) are required. Recommendation(s) should be evaluated in terms of its advantages and disadvantages (strong and weak points) and you need to justify your recommendation(s). No more than two recommendations should be made. Use valid supporting evidence to argue why such recommendations are practical and useful. <\/p>\n
In this section you should specifically explain how you would implement the recommended solutions. What should be done, by whom, when, in what sequence, what it will cost (rough estimates) and other such issues. <\/p>\n
Remember, if a recommended solution cannot be realistically implemented, then it is not a solution at all. <\/p>\n
This section should be no more than 600 words. <\/p>\n
References. <\/p>\n
Appendices. <\/p>\n
Please attach two academic journal articles as instructed in Section 6. You do not need to attach more than two articles. If you have trouble attaching the articles as appendices, please send the articles to Terrence Chong via email (terrence.chong@unsw.edu.au), including your full name and student number in the email body. The same due day (16:00, Tuesday, 22 November 2022) applies. <\/p>\n
12 <\/p>\n
Additional format requirements for the report: <\/p>\n
Font: Headings – Font size: 14; main text – Font size: 12. Times New Roman is preferable. <\/p>\n
Margin: 2.5 cm. <\/p>\n
Space: Double spaced throughout the paper except the executive summary. <\/p>\n
Presentation style for Executive Summary: Font size: 12, 1.5 spaced, no more than <\/p>\n
one page. <\/p>\n
You must reference all the sources used (to form your ideas, arguments and analysis) <\/p>\n
throughout the paper and make a reference list at the end of the report. <\/p>\n
Marking Criteria# <\/p>\n
Contents\/Analyses (80%) <\/p>\n
Services experienced well and clearly described (i.e. Section 5: Brief description of the services experienced). (10%) <\/p>\n
Conceptual understanding of services marketing management theories (i.e. Section 6: Discussion of the relevant services marketing management theories). (20%) <\/p>\n
Critical and logical analysis\/evaluation of the services experienced based on the theory and wide readings\/research (i.e. Section 7: Analyse and evaluate the services experienced). (30%) <\/p>\n
Recommendations formed and implementation plan consistent with analysis and supported by convincing and clear arguments. Also, careful evaluation of the recommendations based on logical analysis and some relevant evidence. (i.e. Section 8: Recommendations and Implementation). (20%) <\/p>\n
Others (20%) <\/p>\n
Meet the assignment submission guidelines (i.e. reference and reading requirements, presentation format, executive summary, structure, following the instruction, word length requirement, reader friendly…etc.), writing (i.e. write clearly & accurately, expression, spelling, diction, grammar, punctuation…etc.), communicate in a creative manner, and proper and consistent referencing style. <\/p>\n
# Please make sure that you follow the assignment format instruction. Your major report will be marked according to what you have written under each section. <\/p>\n
MARK5816 T3-2022 Assessment Information 12 September 2022 <\/p>\n
13 <\/p>\n
MARK5816 T3-2022 Assessment Information 12 September 2022 <\/p>\n
Appendix B: Key Journals for Services Marketing Management <\/p>\n
Journal of Service Research. <\/p>\n
Journal of Service Management. <\/p>\n
Journal of Services Marketing. <\/p>\n
Journal of Consumer Research. <\/p>\n
Journal of Marketing. <\/p>\n
Journal of Retailing. <\/p>\n
Journal of the Academy of Marketing Science. <\/p>\n
Management Science.<\/p>\n","protected":false},"excerpt":{"rendered":"
Appendix A: Format and Instruction for Major Report – Extended Service Encounter Diary and Service Strategy Development (Please include: The School of Marketing Assignment Cover Sheet as the first page) Title page (Title of the major report, student name and ID, date, and additional information related to the assignment you wish to communicate to the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-106703","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=106703"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106703\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=106703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=106703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=106703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}