CO383: ANALYSIS OF GENDER AND RACE IN A COMMERCIAL<\/p>\n
DIRECTIONS: Please choose one commercial that features one or more individuals, either real or animated in form.<\/p>\n
Typed <\/p>\n
APA style page<\/p>\n
2 sources<\/p>\n
Double-spaced<\/p>\n
APA style cover page<\/p>\n
12 point font<\/p>\n
1 inch margins<\/p>\n
APA style references<\/p>\n
Times New Roman<\/p>\n
Watch the commercial with detail and depth, and be sure to address the following:<\/p>\n
What product\/service is this commercial advertising?<\/p>\n
What is the context of the commercial? Describe briefly what happens in the commercial.<\/p>\n
How many people appear in the commercial?<\/p>\n
If applicable, explain the racial breakdown of the individuals in the commercial.<\/p>\n
If applicable, explain the gender breakdown of the individuals in the commercial.<\/p>\n
Explain the activities of each individual in the commercial.<\/p>\n
Contextualize with 2 outside sources. For example, your source may address issues of gender and\/or race in commercials, may be an article or website that critiques your specific commercial, or the general focus of your commercial(makeup, automotives, clothing, cleaners, fast food, etc.)<\/p>\n
Next, interpret the gender and racial\/ethnic messages of each commercial.<\/p>\n
How are gender roles being reinforced or rewritten for men? How are men portrayed?<\/p>\n
How are gender roles being reinforced or rewritten for women? How are women portrayed?<\/p>\n
How is sexuality defined in this commercial? Are they heteronormative or no? Explain.<\/p>\n
How is \u201csex\u201d being used to sell the product or service?<\/p>\n
What are the implications for the way in which gender is interpreted and represented in your commercial?<\/p>\n
How are the individuals of each race\/ethnicity being depicted in the commercial in terms of a leading role or secondary role in the commercial? *For example, if the ad is for a car, and there are multiple people in the commercial, who plays the lead role in the ad? A white person or a person of color?<\/p>\n
How are racial\/ethnic stereotypes being reinforced or rewritten? *For example, is the sexy Latina stereotype being reinforced in the commercial, or does the ad depict Latinas in ways that are not stereotypical?<\/p>\n
What dominant message about race\/ethnicity might the viewer take away from this commercial?(The commercial may have nothing at all to do with the racial identity of the people featured in it, but communicates a message about race nonetheless.)<\/p>\n
In what ways is the portrayal of gender and\/or race representing some individuals and excluding\/alienating others? That is, what could the advertisers have done differently to be more inclusive in its representation?<\/p>\n
From a Communication perspective, what is the value of taking a critical look at the commercials within a culture that are often widely disseminated across multiple media platforms?<\/p>\n","protected":false},"excerpt":{"rendered":"
CO383: ANALYSIS OF GENDER AND RACE IN A COMMERCIAL DIRECTIONS: Please choose one commercial that features one or more individuals, either real or animated in form. Typed APA style page 2 sources Double-spaced APA style cover page 12 point font 1 inch margins APA style references Times New Roman Watch the commercial with detail and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-106839","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=106839"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106839\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=106839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=106839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=106839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}