Yassir Kilani <\/p>\n
Professor Harmon<\/p>\n
Technology & Social Media<\/p>\n
Introduction to Client<\/p>\n
Keiser University\u2019s Sports department remains an integral part of the institution\u2019s brand, appeal, and culture. It represents a host of dedicated, talented, and committed individuals, for instance, the Keiser Sea Hawks boast of 16 national championships and 51 regular season championships. The department is committed to maximizing the potential that social media has to grow the institution\u2019s brand while creating awareness. Social media allows the department to share its success with the world positively engaging various stakeholders including potential sponsors and students. <\/p>\n
Below is an example of a Facebook post illustrating the department\u2019s social media use.<\/p>\n
(“Keiser University Athletics – Official Athletics Website”, 2022)<\/p>\n
The image illustrates a Facebook post updating the institution\u2019s followers on Facebook of the Keiser Seahawk\u2019s volleyball performance. The post is clear and concise and incorporates the use of a photograph.<\/p>\n
Goal Statement<\/p>\n
The goal of the following initiative is to increase awareness about Keiser University\u2019s sports program. The initiative will increase awareness through the intricate utilization of the various social media platforms, specifically Facebook, Instagram, and Twitter, in their varied forms and functions to increase engagement with the department and the individuals it represents. The initiative will optimize its social media presence with the use of engaging and relatable content. <\/p>\n
Objective Statements<\/p>\n
Objective #1<\/p>\n
S – To increase the department\u2019s overall ranking in relevant search engines.<\/p>\n
M \u2013 The ranking can be increased by improving the number of likes on Instagram, the number of reposts on Twitter, and shares on Facebook.<\/p>\n
A \u2013 An increased rank to appear on the first page of each search engine first page whenever a university\u2019s sports department or university-affiliated volleyball team is searched.<\/p>\n
R \u2013 The ranking would increase the department\u2019s awareness, growing its online presence.<\/p>\n
T \u2013 The increase in ranking should be attained within a period of three months.<\/p>\n
Objective #2<\/p>\n
S \u2013 To increase the popularity of #KUSEAHAWKS which would in turn facilitate increased awareness of the program online.<\/p>\n
M \u2013 The hashtag\u2019s popularity can be attained by increasing the frequency of appropriate posts on all three social media sites.<\/p>\n
A \u2013 An increase in the frequency of posts would encourage retweets on Twitter likes on Instagram and shares on Facebook that would in turn contribute to the popularity of the hashtag and the program it represents. <\/p>\n
R \u2013 Increasing the hashtag\u2019s popularity directly translates to a growing awareness of the program.<\/p>\n
T \u2013 A month of constant and frequent posts should have a noticeable impact on the program\u2019s popularity.<\/p>\n
Objective #3<\/p>\n
S \u2013 To improve the influence and following that the sports department has online by increasing its organic following.<\/p>\n
M \u2013 Conducting strategic campaigns designed to captivate and initiate a conversation on the program\u2019s initiatives and associative achievements. <\/p>\n
A \u2013 The campaigns can be organized in conjunction with each sports event to maximize the social media presence and draw attention to each of the volleyball tournaments.<\/p>\n
R \u2013 Increasing the department\u2019s online following translates to its influence which in turn contributes to the sports department\u2019s ability to utilize social media to its advantage. <\/p>\n
T \u2013 The campaign drives can be conducted continuously in intervals of three months, targeting a consistent increase of at least 2% each time.<\/p>\n
Audience Analysis<\/p>\n
The social media initiative\u2019s target audience is both male and female individuals currently living in the United States aged between 16 and 24 years. They are interested fans and followers of sports such as volleyball, having played, playing, or at the very least have a proficient understanding of the sport. They are open to new experiences and welcome the opportunity to engage with their peers online over appropriate sports-related repartee. <\/p>\n
Platform: Twitter<\/p>\n
Twitter #1: Insert image<\/p>\n
Keiser Athletics is proud to be part of the NAIA scholarship program. The NAIA\u2019s contribution to collegiate athletics is inspiring. #KUSEHAWKS #NAIA #KeiserU #Keiseruniversity<\/p>\n
Rationale & Strategy: <\/p>\n
The above post will allow the department to engage with NAIA supporters and followers, potentially gaining them as the program\u2019s followers.<\/p>\n
How Measured: <\/p>\n
A number of retweets and likes on the post.<\/p>\n
Twitter #2: Insert image<\/p>\n
Remember this game? The Seahawks continue to make us proud. ICYMI: Keiser Opens Conference Play with a Dominant Victory over Florida Memorial, 3-0 #KUSEHAWKS #NAIA #KeiserU #Keiseruniversity<\/p>\n
Rationale & Strategy: <\/p>\n
The tweet highlights the achievements of the Seahawks\u2019 volleyball team at the tournament. It informs and creates conversation on the program\u2019s success. <\/p>\n
How Measured: <\/p>\n
The number of comments and retweets on the post.<\/p>\n
Twitter #3: Insert image<\/p>\n
Meet one of the Seahawks\u2019 stars from the volleyball team, Brooklynn Slater. Talent and hard work at their best. #KUSEHAWKS #NAIA #KeiserU #Keiseruniversity<\/p>\n
Image obtained from (“Keiser University Athletics – Official Athletics Website”, 2022).<\/p>\n
Rationale & Strategy: <\/p>\n
The tweet engages with the audience by personifying the program through its team members. It shows the program\u2019s success and its role in nurturing the athletes. <\/p>\n
How Measured: <\/p>\n
Several likes on the post.<\/p>\n
Platform: Facebook<\/p>\n
Facebook #1: Insert image<\/p>\n
Keiser University and the Seahawks are proud to work with the @NAIA as it continues to cater to the needs of many college athletes.<\/p>\n
Rationale & Strategy: <\/p>\n
The post identifies the partnership between the program and the NAIA as well as its impact on collegiate athletes that are the program\u2019s primary target.<\/p>\n
How Measured: <\/p>\n
Number of likes and comments<\/p>\n
Facebook #2: Insert image<\/p>\n
Please follow the link for more information on how to be part of the journey with us. (Relevant link)<\/p>\n
Rationale & Strategy: <\/p>\n
The post allows individuals to be part of the program\u2019s process. It is engaging and captivating.<\/p>\n
How Measured: <\/p>\n
Several comments and likes.<\/p>\n
Facebook #3: Insert image<\/p>\n
Just a quick reminder of the incredible performance of our volleyball team. Comment and like to show support<\/p>\n
Rationale & Strategy: <\/p>\n
The post is relevant to the program\u2019s objectives, it informs the audience of its achievements while allowing them to participate in \u2018supporting\u2019 the volleyball team.<\/p>\n
How Measured: <\/p>\n
The number of likes and comments<\/p>\n
Platform: Instagram<\/p>\n
Instagram #1: Insert image<\/p>\n
Image obtained from (“Keiser University Athletics – Official Athletics Website”, 2022).<\/p>\n
A new record in our department. It has been quite the journey and milestones such as these are the perfect example of what we work for and toward. We are proud of each one of the athletes for the exceptional performance, character, and hard work that they showcase each day. #NAIA #KUAthletics #Keiser University Athletics<\/p>\n
Rationale & Strategy: <\/p>\n
The post recognizes the record and utilizes it to initiate a conversation on the program\u2019s relevance.<\/p>\n
How Measured: <\/p>\n
Number of likes <\/p>\n
Instagram #2: Insert image<\/p>\n
Image obtained from (“Keiser University Athletics – Official Athletics Website”, 2022).<\/p>\n
Appreciation post. These two have played a major role in the volleyball team\u2019s performance and progression. It is only prudent that we appreciate their contribution to an integral part of our vast sports program. They represent a wide range of individuals committed to the success of Keiser University\u2019s athletes. #NAIA #KUAthletics #Keiser University Athletics #College Athletes<\/p>\n
Rationale & Strategy: <\/p>\n
The poet personifies the program by attaching a name and face to it, allowing individuals to associate the program with qualified individuals.<\/p>\n
How Measured: <\/p>\n
Several likes.<\/p>\n
Instagram #3: Insert image<\/p>\n
Did we mention that you can catch our next game right from the comfort of your screen? Just follow the following link (appropriate link) and it will direct you to the correct site that is powered by our proud partner. We can assure you each game is fascinating to watch. #NAIA #KUAthletics #Keiser University Athletics<\/p>\n
Rationale & Strategy: <\/p>\n
The post draws the audience to a location allowing them to view the program\u2019s matches live, giving the department a chance to showcase its ability.<\/p>\n
How Measured: <\/p>\n
The range of comments and the number of likes.<\/p>\n
Respectfully,<\/p>\n
Yassir kilani<\/p>\n
Reference<\/p>\n
Keiser University Athletics – Official Athletics Website. Keiser University Athletics. (2022). Retrieved from https:\/\/kuseahawks.com\/.<\/p>\n","protected":false},"excerpt":{"rendered":"
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