Capstone Course Business Plan Document Template<\/p>\n
ASSIGNMENT #15<\/p>\n
Your Name and Picture in the Front Page.<\/p>\n
Assignment: #15 BP v.15 FINAL Doc. Content <\/p>\n
Business Plan Document (DOC)<\/p>\n
Both papers based on templates posted by Professor at NYU Brightspace \/ Assignments<\/p>\n
Follow APA Guidance for issuing academic papers, it is part of the development and evaluation of the paper<\/p>\n
Students will submit through NYU Brightspace the Final version of his\/hers Business Plan Presentation and Business Plan Document <\/p>\n
RUBRICS:<\/p>\n
Business Plan Document: 100 points<\/p>\n
Table of Content:<\/p>\n
AUDIENCE <\/p>\n
EXECUTIVE SUMMARY <\/p>\n
BUSINESS IDEA <\/p>\n
PRODUCTS AND SERVICES <\/p>\n
\u00a0ADMINISTRATIVE STRUCTURE <\/p>\n
MARKET RESEARCH <\/p>\n
BRANDING<\/p>\n
PROJECT PLAN<\/p>\n
MARKETING PLAN<\/p>\n
FINANCIAL PLAN<\/p>\n
CONCLUSIONS and NEXT STEPS<\/p>\n
APPENDIX \u2013 TABLES – FIGURES <\/p>\n
AUDIENCE:<\/p>\n
Target Audience of this presentation, THAT WILL RECEIVE THIS BUSINESS PLAN: (which of them?)<\/p>\n
Bankers – Loaners<\/p>\n
Investors (Venture Capital \/ Angel Investors)<\/p>\n
Internal Endorsement<\/p>\n
Crowdfunding<\/p>\n
EXECUTIVE SUMMARY<\/p>\n
Often considered the most important section of a business plan. Briefly tells where your company is, where you want to take it, and why your business idea will be successful. It is also your first opportunity to grab a potential investor\u2019s interest.<\/p>\n
It should highlight the strengths of your overall plan and therefore be the last section you write. <\/p>\n
Explain what problem are you trying to solve and that you have done thorough market analysis. Include information about a need or gap in your target market, and how your particular solutions can fill it.<\/p>\n
Draft at high level: <\/p>\n
Current situation<\/p>\n
Desired Outcome (The concept)<\/p>\n
Recommended Strategies (Opportunity)<\/p>\n
Funding Request<\/p>\n
Exit Strategy<\/p>\n
Benefits for the investors\/partners\/company<\/p>\n
What is your offer to the Audience? (hook)<\/p>\n
All the information in the executive summary should be covered in a concise fashion and kept to one page <\/p>\n
Always try to engage the audience with statements that will answer their question: What\u2019s in it for me? (WIITFM)<\/p>\n
BUSINESS IDEA <\/p>\n
Problem and Solution (Detail what makes your product or service different, what is the problem that you detected? How are you trying to solve it?)<\/p>\n
Product\/Service (What are your offering? High-level description of your product or service. You can showcase your product\/service)<\/p>\n
Product\/Service: Describe at high level your product or service that you are offering. <\/p>\n
App: If this is an App, also draft the high-level design of it<\/p>\n
Location: Where will you locate the production site? where the administration?<\/p>\n
Scope: <\/p>\n
Target Market: What country or market are you planning to offer your product or service? Local\/International\/Global <\/p>\n
Key Competitors: Direct and\/or Indirect competitors in that target market<\/p>\n
Point of Differentiation and Value Proposition <\/p>\n
Proposal with real value to the customers, what makes your product or service different than competitor\u2019s products or services? what is unique in your product or service? <\/p>\n
Unsatisfied Needs: What is the market need? How had you detected it?<\/p>\n
Business Model (How you will make money though business operations)<\/p>\n
Please Read: https:\/\/hbr.org\/2015\/01\/what-is-a-business-model<\/p>\n
Please look at: https:\/\/www.youtube.com\/watch?v=6dKIOSe2A2o <\/p>\n
PRODUCTS AND SERVICES <\/p>\n
Product\/Service Development (Research & Development or Product\/Service Available)<\/p>\n
Product Manufacturing & Sourcing (Location. Facilities. Equipment. Supply Chain. Warehouse. Real Estate Research. Suppliers. Process Flow. Quality Control. Regulations to be accomplished)<\/p>\n
Operating Model Distribution (How it works, security, compliance. Distributors. Cost of Distribution)<\/p>\n
Distribution channels<\/p>\n
Service Supply (from human resources to activities)<\/p>\n
In case of an APP Development or Software Solutions detail the SDLC: <\/p>\n
APP\/Software Development approach & Requirements Gathering<\/p>\n
APP\/Software Analysis and Design, APP\/Software Functionality \u2013 WIREFRAMES \u2013 Website Map –<\/p>\n
APP\/Software Testing<\/p>\n
APP\/Software Deployment<\/p>\n
APP\/Software Production Model<\/p>\n
APP\/Software Support Model<\/p>\n
APP\/Software Maintenance Model <\/p>\n
Pricing (High Level Idea for Product\/Service\/APP\/Software. Research performed)<\/p>\n
\u00a0ADMINISTRATIVE STRUCTURE <\/p>\n
Location (Office and Shop: Design. Blue Prints, Real Estate. Research Performed) <\/p>\n
Legal Formation (Corporate structure \u2013 C Corp., S Corp., LLC, etc.)<\/p>\n
Intellectual Property (Website Registration (URL), patents, trademarks, copyrights, etc.) <\/p>\n
Organization <\/p>\n
Core Team – Management (Key Roles\/Individuals and high-level background) <\/p>\n
Organizational Chart (FTEs and Contractors)<\/p>\n
Personnel Matrix (FTEs and Contractors. Cost Matrix)<\/p>\n
Minimum 3 Years (Best 5 years), in monthly detail<\/p>\n
By Area \/ Identifying Roles and Personnel<\/p>\n
Considering impact of Seasonality, Major events, and Inflation<\/p>\n
Strategic Partners<\/p>\n
Advisory Board<\/p>\n
MARKET RESEARCH <\/p>\n
Market Research & Analysis (PEST)<\/p>\n
Macro and Microeconomics<\/p>\n
Industry size, and structure<\/p>\n
Income and spending analysis (US $)<\/p>\n
Trends <\/p>\n
Estimated Size of the Market (By Location in US $)<\/p>\n
Market Analysis and Strategy <\/p>\n
Target Market <\/p>\n
Market Segmentation (identify customer segments) <\/p>\n
Potential Customers Estimation \u2013 Use the Funnel Technique<\/p>\n
Demographics and Psychographics – Persona<\/p>\n
Customer and needs assessment <\/p>\n
Detailed Market Research: <\/p>\n
Primary Research: concept, message, advertising testing; surveys; interviews, <\/p>\n
Secondary Data: public data, institutions, agencies, etc. <\/p>\n
Competitive challenges face by the company and its products <\/p>\n
Competitor Analysis<\/p>\n
Direct Competitor 1 to n (company, product, pictures, market share, operations, target market)<\/p>\n
Indirect Competitor 1 to n (company, product, pictures, market share, operations, target market)<\/p>\n
Competitors Matrix – Products comparison (table), also skills, HR, etc.<\/p>\n
BRANDING<\/p>\n
Brand Name- name, tagline, logo (meaning of each of them) (Brand your Project: Title – meaningful, short, etc.)<\/p>\n
Brand Associations- colors, tagline, images, celebrities<\/p>\n
PROJECT PLAN <\/p>\n
Project Team<\/p>\n
Project methodology: Cadence \/ Project Control<\/p>\n
Project Plan (Gantt Chart) From Inception to Product or Service Launch to complete 3 years of operations (in sync with your Sales Forecasting)<\/p>\n
PERT \u2013 CPM (Optional, it is a plus)<\/p>\n
MARKETING PLAN <\/p>\n
Goals & Objectives (What you\u2019re trying to achieve & how you\u2019ll measure it)<\/p>\n
Financial Goals (i.e., Incremental, expected profits, revenues)<\/p>\n
Product life-cycle analysis<\/p>\n
SMART Objectives<\/p>\n
Unit sales and\/or market share<\/p>\n
Marketing Strategy (How you will achieve each marketing goal)<\/p>\n
Differentiation<\/p>\n
Competitive Advantage<\/p>\n
Market Segmentation<\/p>\n
Target market and customer profile<\/p>\n
Positioning Statement<\/p>\n
Customer Analysis – Audience (target clients)<\/p>\n
Target Market <\/p>\n
Market Segmentation (identify customer segments) <\/p>\n
Demographics<\/p>\n
Customer and needs assessment <\/p>\n
Competitive challenges face by the company and its products <\/p>\n
Target Market through Market Mix: 4 Ps (Product \u2013or service-, place \u2013point of sales and distribution-, price, -pricing strategy- and promotion \u2013how customers will know about the product) <\/p>\n
SWOT <\/p>\n
Strengths:<\/p>\n
Weaknesses: (Mitigations)<\/p>\n
Opportunities:<\/p>\n
Threats: (Mitigations)<\/p>\n
Graph:<\/p>\n
SWOT Chart<\/p>\n
Competitor table positioning <\/p>\n
Digital Marketing Acquisition Plan and Media Plan<\/p>\n
Text and Graphs<\/p>\n
Print<\/p>\n
Online<\/p>\n
email campaigns<\/p>\n
Search engine strategy \u2013 SEO (optimization)<\/p>\n
Social Media (one by one: Facebook, Instagram, Twitter, others) Phasing approach or all at once.<\/p>\n
Measurement and business analytics<\/p>\n
Public Relations<\/p>\n
Marketing Budget:<\/p>\n
3 Years, Month to month marketing budget<\/p>\n
Forecast month to month unit sales and revenues<\/p>\n
Customer Journey<\/p>\n
Social Impact Plan<\/p>\n
CRM<\/p>\n
CRM Strategy <\/p>\n
Software to be used to implement the CRM Strategy and guarantee great User Experience<\/p>\n
Loyalty Program<\/p>\n
Software to be used to implement the Loyalty Program and guarantee great User Experience. Version. Functionality. On premises or on the cloud?<\/p>\n
Customer Service<\/p>\n
Organizational structure <\/p>\n
In company<\/p>\n
Outsourcing<\/p>\n
Media to interact with customers (Call Center, Phone call, Chat. Bot, email, etc.) <\/p>\n
Functions (and Software to support it) <\/p>\n
FINANCIAL PLAN <\/p>\n
Sales Forecast<\/p>\n
Sales Projection general assumptions for the period of time estimated <\/p>\n
Sales Forecast Matrix: <\/p>\n
Minimum 3 Years (Best 5 years), in monthly detail<\/p>\n
By Product or Service Groups \/ By individual Product or Service<\/p>\n
Considering impact of Seasonallity, Major events, and Inflation<\/p>\n
Personnel Matrix (3 Years matrix and Assumptions)<\/p>\n
FTEs and Contractors. Cost Matrix<\/p>\n
Minimum 3 Years (Best 5 years), in monthly detail<\/p>\n
By Area \/ Identifying Roles and Personnel<\/p>\n
Considering impact of Seasonability, Major events, and Inflation<\/p>\n
Profits & Loss Statement (Minimum 3 Year matrix and Assumptions, better 5 year and 3 scenarios \u2013 optimist, likelihood, and pessimist) <\/p>\n
CAGR – NPV \u2013 IRR<\/p>\n
Break Even Point (optional, it is a PLUS)<\/p>\n
Required Funds \u2013 Sources of Cash <\/p>\n
Exit Strategy <\/p>\n
Critical Risks (Consider the current Pandemic Situation) <\/p>\n
11 CONCLUSIONS AND NEXT STEPS (List of Key Activities in the next 3 months}<\/p>\n
Lean Canvas Business Model and MVP<\/p>\n
Your Conclusions<\/p>\n
Your Next Sptes<\/p>\n
Appendixes (all your research analysis, documentation generated, estimations drafted (XLS), etc.<\/p>\n
Tables<\/p>\n
Figures<\/p>\n
Appendixes<\/p>\n
Fall 2022 \u2013 Dr. Omar Antonio Alvarez-PousaPage 1<\/p>\n","protected":false},"excerpt":{"rendered":"
Capstone Course Business Plan Document Template ASSIGNMENT #15 Your Name and Picture in the Front Page. Assignment: #15 BP v.15 FINAL Doc. Content Business Plan Document (DOC) Both papers based on templates posted by Professor at NYU Brightspace \/ Assignments Follow APA Guidance for issuing academic papers, it is part of the development and evaluation […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-106905","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=106905"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106905\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=106905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=106905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=106905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}