Self-guaranteed mindset<\/p>\n
With the ever-changing economics and ecological environment over the decades, people have become increasingly unknown and uncertain about the future with aspects of their economics and health. Due to this, people like thinking ahead but think more about negative things that might happen in the future, and then people would take action to minimize the risk of the possibility of bad things even though they need to spend more money or time. These actions are treated as guaranteed ways that people can relieve themselves of future uncertainty. Generally, this mindset induces people to believe that if they spend more money or time on a specific thing in advance, bad things will be less likely to happen on this specific thing. Even if it happens, they still have a guarantee in some ways from the early spending. I define this mindset as a \u2018self-guaranteed\u2019 mindset. A self-guaranteed mindset can influence customer behavior to different extents and aspects. Customer behavior is the processes involved when individuals select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. (can be deleted?) <\/p>\n
With a self-guaranteed mindset, people do not consider the instant benefits that the product and service can bring to them before they select products or services they care about. Instead, they are more likely to consider how they can guarantee these benefits for a long future period of time or how to minimize the risk of some worst scenario happening on products or services they select. Therefore, a self-guaranteed mindset is normally induced when people make purchase decisions before. For example, when a person comes up with the idea of buying an iPhone, this iPhone is very valuable to her, so she would care more about post-sale service and support of the iPhone rather than the function and performance of the iPhone. If she cannot find a way to guarantee the benefits, the purchase intention will be decreased. <\/p>\n
As for purchase behavior, people are very willing to buy insurance-based products when the self-guaranteed mindset is induced. Obviously, health insurance is a typical product that people buy when they think ahead about the health problems that might happen to them in the future. The self-guaranteed mindset can be explained here that even if they got a problem with their health in the future, they will not face financial pressure if they buy insurance in advance. Not merely health insurance people also like buying insurance for electronic products when a self-guaranteed mindset emerges, such as mobile phones and home appliances. Similar to health insurance, people pay money in advance to guarantee the quality of these products in the future several years. They do not need to worry about expensive maintenance service fees if the products are broken. <\/p>\n
The current COVID-19 pandemic has made the entire world sit up, so the self-guaranteed mindset is easier induced. People have become more sensitive to the future in the aspect of finance and healthy. Before people make investments, people are less likely to consider the amount of return but more evaluate the risk of investments. People pursue guaranteed investment with this mindset. In addition to finance, people are used to guaranteeing themselves in terms of daily diet during the Covid-19 pandemic. Especially in mainland China, the regulations of covid-19 were restricted, and the self-guaranteed mindset can be induced by official news, social media, and even the spread of a rumor. Once the self-guaranteed mindset is induced, people are like stocking food, drinking, and sterilization supplies for future long periods so that they can guarantee their future daily life even if their city is lockdown.<\/p>\n
In conclusion, everyone has a self-guaranteed mindset, but it is induced by different triggers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Self-guaranteed mindset With the ever-changing economics and ecological environment over the decades, people have become increasingly unknown and uncertain about the future with aspects of their economics and health. Due to this, people like thinking ahead but think more about negative things that might happen in the future, and then people would take action to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-106971","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=106971"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106971\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=106971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=106971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=106971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}