MARKETING CAMPAIGN FOR BISTRO 118<\/p>\n
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MARKETING CAMPAIGN FOR BISTRO 118<\/p>\n
Marketing Campaign For Bistro 118
Maryam Habhab<\/p>\n
Bistro 118 should invest in making itself more outstanding. As a fine dining restaurant, it needs to create a brand image reflecting what it offers its current and potential customers. Thus, the focus of a marketing campaign for the firm would be to help it become more outstanding. Specifically, interest will be in improving online recognition, which is vital for any modern business. Five key elements will be required for this initiative. They are:<\/p>\n
i. Website<\/p>\n
A website is vital for any modern firm. It offers a one-stop shop for anyone who wants to learn about the firm. Besides, it can incorporate an online shopping portal that allows customers to transact with the firm. For Bistro 118, this element would help with reservations. <\/p>\n
ii. Brand Identity<\/p>\n
The brand identity is the visual portrayal of what the organization represents. It involves a logo and color theme that customers can recognize because it communicates the business\u2019s identity.<\/p>\n
iii. Mission Statement<\/p>\n
A firm must have a recognizable mission statement. This element should represent what the organization stands for and will be the foundation for all its initiatives. In addition, the mission statement must clearly communicate the firm\u2019s ideals and aspirations.<\/p>\n
iv. Google Business Profile<\/p>\n
This element is critical for helping people searching online to know about the restaurant. This profile shows during a Google search and will provide relevant information like the menu, location, and customer reviews. <\/p>\n
v. Social Media<\/p>\n
This online element would help the restaurant market itself and interact with the public. In addition, platforms like Instagram and TikTok can help represent what the eatery offers. <\/p>\n
The elements mentioned above can be implemented with minimal expenses and time. Therefore, the planned marketing campaign will proceed as follows:<\/p>\n
a. First, the organization\u2019s executives should meet and discuss the mission statement. This element should be addressed first because it lays the foundation for the other five elements of the campaign. This task will not take more than two days and will not cost the firm anything. <\/p>\n
b. After formulating an acceptable statement, the marketing team will be called upon to develop a color scheme that matches the firm\u2019s identity and logo. This task should not take more than three days. A small fee will be required to consult with a professional brand designer. <\/p>\n
c. After a suitable brand and color scheme have been developed, the organization will hire a web developer to create an appealing website. This task will be the most expensive. However, since the site will not include many functionalities, it will not attract a hefty charge. Therefore, a budget of $5-10,000 can suffice. Besides, the task will not take more than six weeks. <\/p>\n
d. While the website is being created, the firm\u2019s marketing team will also work on creating a social media profile for the firm. These sites will embody the brand image created earlier regarding the logo, feel, and color themes. These sites will also include links to the website. In addition, a Google business profile will also be created. These two elements will not take more than a week and will not cost anything. <\/p>\n
e.\u00a0 After developing these platforms, the firm will embark on a social media campaign targeting the Hillsborough Community College Dale Mabry campus. In addition, it may partner with influential parties in the institution to popularize the online platforms and brand. The marketing team will also actively engage these customers online.<\/p>\n
f. The restaurant will also use lucky draws on these platforms to reward a few people with free meals. This move will help create more hype for the restaurant.<\/p>\n","protected":false},"excerpt":{"rendered":"
MARKETING CAMPAIGN FOR BISTRO 118 1 4 MARKETING CAMPAIGN FOR BISTRO 118 Marketing Campaign For Bistro 118 Maryam Habhab Bistro 118 should invest in making itself more outstanding. As a fine dining restaurant, it needs to create a brand image reflecting what it offers its current and potential customers. Thus, the focus of a marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-106972","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=106972"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/106972\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=106972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=106972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=106972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}