Final Campaign <\/p>\n
Your submission should include the following:<\/p>\n
Introduction to the client (history, mission, vision, brand identity, corporate goals)<\/p>\n
Situation analysis (social\/political\/economic landscape, current publics, target audience)<\/p>\n
Social media monitoring<\/p>\n
Communication objectives (a minimum of two)<\/p>\n
Campaign proposal (including proposed channels, sample content, SMART campaign objectives – a minimum of two)<\/p>\n
Editorial\/Social calendar (It should include at least 10 entries – it could be 1 week, or up to a year’s length, depending on the nature of your proposal)<\/p>\n
Metrics<\/p>\n
Class Notes (Explanation):<\/p>\n
Part 1: 1-4<\/p>\n
Part 2: 5-7<\/p>\n
Part 1<\/p>\n
Section 1. Introduction to the client<\/p>\n
Introduction should be more than 2 pages<\/p>\n
Brand identity: How company define themselves and how other seen them as a brand, how people perceive<\/p>\n
Section 2. Situation analysis<\/p>\n
For example, political landscape, if the policy of the company for employees is ethic<\/p>\n
Section 3. Social media monitoring: needs 4 subsections<\/p>\n
What your client (the company) has been doing online<\/p>\n
The competitors: 4-5 competitors, what your competitors do on social media, competitors\u2019 website, and the news about them<\/p>\n
Consumers and audiences: what audience they have, and what do the audience care online (what topic and hashtag audience concern and retweet)<\/p>\n
Industry leaders: Influencial people\/Government who influence your audience<\/p>\n
Section 4. Objectives<\/p>\n
From previous assignments (needs connection from the previous steps\u2014how the previous steps lead to the specific objectives), should connect naturally from section 1-4<\/p>\n
Part 2 (Part 1 is like research, Part 2 is your ideas, plan, creativity, and proposal)<\/p>\n
Section 5. Campaign proposal<\/p>\n
Sample content: at least 2 sample content, could be 2 storytelling, or 1 story with 1 photograph\/video\u2026as long as could be used for company to post online (need sample for each channel\/platform-ins\/tiktok\u2026)<\/p>\n
Section 6. Calendar<\/p>\n
Could be List\/Table\/Boxes, need to be specific<\/p>\n
You depend the campaign frequency which depends how long the calendar is.<\/p>\n
Section 7. Metrics<\/p>\n
How are you going to measure whether your campaign works or not.<\/p>\n
If 2 objectives, then at least 2 metrics, more is better. And need to explain why.<\/p>\n
Don\u2019t need to consider exceeding the pages, as long as explaining each section specifically.<\/p>\n
Do not just copy and paste the previous assignments, you\u2019re always revising.<\/p>\n","protected":false},"excerpt":{"rendered":"
Final Campaign Your submission should include the following: Introduction to the client (history, mission, vision, brand identity, corporate goals) Situation analysis (social\/political\/economic landscape, current publics, target audience) Social media monitoring Communication objectives (a minimum of two) Campaign proposal (including proposed channels, sample content, SMART campaign objectives – a minimum of two) Editorial\/Social calendar (It should […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-107048","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/107048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=107048"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/107048\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=107048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=107048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=107048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}