LOEEN <\/p>\n
Information – Notes<\/p>\n
(concentrate work on pistachios as a product)<\/p>\n
GENERAL NOTES\u00a0:<\/p>\n
Loeen (name comes from the region where farm is located) \u2013 company<\/p>\n
From Iran to Switzerland<\/p>\n
Swiss 1848 collaboration since 2018 <\/p>\n
Farm in Iran since 1996<\/p>\n
Pistachios have problems with illness, higher restrictions in Europe<\/p>\n
Added value: mixing Saffron flavour to pistachios<\/p>\n
Got certificate from DDP (tester for food products)<\/p>\n
Diversified by starting to sell dates but they outsource<\/p>\n
Sell different versions of their food<\/p>\n
Saffron is their best seller, even bigger than pistachios<\/p>\n
Most of their outsourcing is international; because after Covid was a problem to export from Iran, cannot fully rely on that<\/p>\n
Supplies in France (supermarket), Switzerland (manor for Ramadan); Italy (supermarket), Qatar etc<\/p>\n
Most successful is saffron, because of packaging (before couldn\u2019t see the product because it wasn\u2019t clear\/transparent)<\/p>\n
Goal is to sell at Coop\/Migros in Switzerland<\/p>\n
In 2020, revenue increased by 92%<\/p>\n
Mr. Khosravani is the CEO and studies the marketing of the company, takes care of logistics (packaging transport laboratory)<\/p>\n
Competitive product<\/p>\n
Have not yet entered supermarkets in Switzerland<\/p>\n
They try to stay in supermarkets although they get losses, because being consistent is a priority, the problem with them is that you can\u2019t give them the same price as in the local market, they sell through quantities<\/p>\n
Main thing is B2B, but they now in a position to start their own B2C, perhaps online (discussion with Smood the delivery service, or retail through Kiosks)<\/p>\n
they also started selling pistachios or saffron directly to restaurants (restaurants look for big quantities)<\/p>\n
+ also working with chocolate places\/factories<\/p>\n
Biggest market is France<\/p>\n
Headquarters is in Lausanne, Switzerland<\/p>\n
They opened another company too recently<\/p>\n
They want to install production site (just to do packaging here to make quantities packages by personal request) in Switzerland<\/p>\n
Global inflation has not really affected them<\/p>\n
Comparative advantage: pistachios come from farm, they know the suppliers from the other countries (get best prices from supply chain), the name has Swiss in it and the packaging being done n Switzerland would really help<\/p>\n
Before when he had only had the \u201cPermit B of living\u201d, they were partnered with Swiss 1848, but after g-finally getting the \u201cC permit of living\u201d they started to shift everything<\/p>\n
Pistachios need dry weather with very hot summer and very cold winter<\/p>\n
But in South of France, they want to start growing them too (Spain already started, 2nd best is US, eg. Iranians went to California after revolution), and the Valais Canton in Switzerland started also so there is competition but is very expensive because of Swiss labour<\/p>\n
Switzerland added on tariffs on saffron (18CHF\/100g)<\/p>\n
Pistachios selling from 1.30 euros to 5.90 euros, all depends on quantity\u00a0<\/p>\n
Production prices varies immensely<\/p>\n
You have to pay a \u201clisting fee\u201d (price you pay to enter your product) + 30% of sales go to Coop (supermarket in Switzerland) + like 130,000CHF<\/p>\n
Saffron\u2019s labour is difficult<\/p>\n
They want to export to small shops of Middle East\/Indian Oriental stores<\/p>\n
They don\u2019t have their own distribution channel (shop etc)<\/p>\n
Can make a lot out of almonds, pistachios too<\/p>\n
Pistachios (no added salt version) can be good for health, eg. cholesterol balance<\/p>\n
In Switzerland, they are only in Manor for now (they have good success, can show off, very well-established and strengths, so loosing profits to stay in supermarkets is worth it)<\/p>\n
The restaurant Da Paolo uses it in Geneva<\/p>\n
Biggest goals:<\/p>\n
They want to expand to supermarkets to Switzerland<\/p>\n
have production site in Switzerland (can do packaging here, with all nuts, with hundreds of different packages)<\/p>\n
Budgeting is an issue for this business<\/p>\n
Pistachios is the only one for B2C at the moment<\/p>\n
They don\u2019t sell online yet, since promotion was not done because they didn\u2019t have all ranges of products, but e-commerce want to also do B2B (private access for it), not active enough on social media, they started working with a group to work on that (eg. asked for pastries to unbox their products)<\/p>\n","protected":false},"excerpt":{"rendered":"
LOEEN Information – Notes (concentrate work on pistachios as a product) GENERAL NOTES\u00a0: Loeen (name comes from the region where farm is located) \u2013 company From Iran to Switzerland Swiss 1848 collaboration since 2018 Farm in Iran since 1996 Pistachios have problems with illness, higher restrictions in Europe Added value: mixing Saffron flavour to pistachios […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-107229","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/107229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=107229"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/107229\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=107229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=107229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=107229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}