The Scenario
Read the Case Scenario that follows and answer President and CEO Alexandria Marvel’s questions in the form of a report.\u00a0 Address the report to President and CEO Alexandria Marvel.\u00a0\u00a0
You walk into your office one morning and see an article on your desk. You pick it up and realize that the President and CEO placed it there! She also has some questions on a post-it note and a request for recommendations.\u00a0\u00a0
Alexandria Marvel was exhausted. She had just finished a long meeting with her current VP of Headquarter Operations, Michael Brown. Michael, who was himself getting ready for retirement, was giving her a rundown of a recent crisis that impacted the company. While the dust seemed to be settling, Alexandria recognized that this was one of the worst things to ever happen to the company.
Michael recalls the crisis in the following way:\u00a0
\u201cOn the morning of January 19th, I got a call from Joanne Edwards, my contact at our major distributor, Happy and Healthy Foodmart. \u00a0She told me that three of her customers had complained that LSN\u2019s echinacea had made them ill.\u00a0 I called our legal department immediately to put them on alert. \u00a0By noon that day, the number of reported illnesses had risen to seven. \u00a0By January 22nd, the worst possible news came in \u2013 one of those people had actually died.\u00a0
I called my team together immediately to come up with a plan for an immediate Recall. We needed to manage this crisis with our employees, our distributors, and most of all our customers. \u00a0Controlling the message to the public and the media was critical. \u00a0We\u2019d had Recalls before, but never in reaction to a customer’s death. This was a whole new ball game for us.\u00a0
Once the Recall had been put in place, we needed to get to the bottom of the echinacea problem. We started looking at the suppliers and ended up in the Purchasing Department. When we discovered that Henrietta Higgins, the Assistant Director of Purchasing, had cut a deal with a new supplier I became furious.\u00a0 I mean, it was not one of my proudest moments.\u201d\u00a0
\u201cThat\u2019s understandable,\u201d replied Alexandria, \u201cgo on. Tell me more.\u201d\u00a0
\u201cWell, Higgins received an offer from a new supplier to buy genetically modified echinacea. \u00a0She explained that she thought it was a good move because it would save the company over 20% on the wholesale price. \u00a0She made the decision unilaterally, without ever going to her supervisor or to me to discuss it.\u201d\u00a0
\u201cWhat did you do when you found this out?\u201d asked Alexandria.\u00a0
\u201cI fired her, of course. We had no other choice, Alexandria. \u00a0It\u2019s because of her we have this crisis. And on top of that, we\u2019ve decided to halt all sales of all echinacea in the foreseeable future.\u201d\u00a0
\u201cWho\u2019s we?\u201d Alexandria asked, with concern in her voice now.\u00a0
\u201cMy team, of course. I told my managers about my decision and they\u2019re all behind me 100%. \u00a0We all know how important it is to act quickly in this situation, You can trust me to turn this situation around.\u201d\u00a0
Alexandria left the meeting sure about two things. First, she was secretly relieved that Michael was nearing retirement. The new VP of Headquarter Operations could start fresh. Second, she had just finished reading an article about a \u201cCrisis Ready Culture\u201d. She knew that it was time for LSN to start developing a crisis-ready culture.\u00a0\u00a0
Alexandria drops by your office with a copy of that article. She has a post-it note on the article, with the following questions and a request for recommendations:\u00a0
Identify and discuss the primary leadership style of Michael Brown in his handling of this crisis situation.\u00a0
Discuss an alternative leadership style that could have been used by Michael Brown that could have been better suited than the one he used.\u00a0 \u00a0
What leadership competencies did Michael Brown present in the recent echinacea crisis?\u00a0
Identify the leadership competencies beneficial for a crisis-ready culture.
Identify the role that EQ played in the Echinacea crisis.
Identify the role of EQ for a crisis-ready culture.\u00a0\u00a0
Did either Michael Brown or Alexandria Marvel use Authentic Leadership in the Echinacea crisis?
What role should Authentic Leadership play in a crisis-ready culture?
Thinking about Michael Brown’s actions in handling the crisis and Henrietta Higgins’s actions leading to the crisis and the fact Alexandria Marvel was excluded from the decision-making process about how to handle the crisis, what conclusions can you draw about the role LSN\u2019s current culture played in the echinacea crisis?
Describe the relationship of strategy, culture, and structure for a crisis-ready culture.
Give three specific and actionable recommendations that could be implemented to develop a crisis-ready culture for LSN.\u00a0 (Each recommendation should be supported by course materials).
Step 1:\u00a0Course Material
For this project, you are required to use the case scenario facts and the course material.\u00a0\u00a0In addition to information from this week’s reading relevant to answering the questions below, you are allowed to use any course material from prior weeks useful in addressing the questions.\u00a0External sources are not permitted.\u00a0 You are not researching on the Internet or using resources from outside the course.\u00a0 You are expected to answer the requirements identified below showing the connection between the case scenario facts and the course material.\u00a0\u00a0 Using course\u00a0material goes beyond defining terms and is used to explain the ‘why and how’ of a situation.\u00a0 Avoid merely making statements but close the loop of the discussion by explaining how\u00a0something happens\u00a0or why\u00a0something happens, which focuses on importance and impact.\u00a0 In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the ideas presented in a case scenario, the course material, and the question(s) being asked.\u00a0\u00a0Using one or two in-text citations from the course material throughout the entire paper will not earn many points on an assignment.\u00a0 The use of a variety of course material is expected to consistently support what is presented.\u00a0 The support must be relevant and applicable to the topic being discussed.\u00a0 Points are not earned for mentioning a term or concept but by clearly and thoroughly explaining or discussing the question at hand.
Step 2:\u00a0The Questions to Answer
You will answer the 11 questions above provided in Step 1.\u00a0
Step 3:\u00a0Write the Report.\u00a0
Report Format:\u00a0
Create a Word or Rich Text Format (RTF) report should be no more than\u00a0seven (7) pages\u00a0double-spaced.\u00a0 Those seven pages do not include the\u00a0required\u00a0Title Page, Reference Page, and Appendix.\u00a0 You will use the following format.
The report should use Roman Numeral numbering for each section, each section should be titled and listed exactly in the order listed above.\u00a0All answers are to be supported by course materials, cited, and referenced in APA format.
Identify and discuss the primary leadership style of Michael Brown in his handling of this crisis situation.\u00a0
Discuss an alternative leadership style that could have been used by Michael Brown that could have been better suited than the one he used.\u00a0 \u00a0
What leadership competencies did Michael Brown present in the recent echinacea crisis?\u00a0
What leadership competencies did Michael Brown present in the recent echinacea crisis?\u00a0
Identify the role that EQ played in the Echinacea crisis.\u00a0
Identify the role of EQ for a crisis-ready culture.\u00a0\u00a0\u00a0
Did either Michael Brown or Alexandria Marvel use Authentic Leadership in the Echinacea crisis?
What role should Authentic Leadership play in a crisis-ready culture?
Thinking about Michael Brown’s actions in handling the crisis and Henrietta Higgins’s actions leading to the crisis and the fact Alexandria Marvel was excluded from the decision-making process about how to handle the crisis, what conclusions can you draw about the role LSN\u2019s current culture played in the echinacea crisis?
Describe the relationship of strategy, culture and structure for a crisis-ready culture.
Give three specific and actionable recommendations that could be implemented to develop a crisis-ready culture for LSN.\u00a0 (Each recommendation should be supported by course materials).\u00a0Make sure these three recommendations are actionable (in other words, leadership can take your advice and put it into practice immediately) and specific (in other words, not too general that it cannot be easily understood). For example, \u201cchange leadership style\u201d is not actionable today, and too general to be clearly understood.\u00a0 However, \u201ctrain leaders on different leadership styles\u201d can be put into practice today and is specific enough to be understood. (Do not use this example in your answer!).
Reference Page \u2013 provide references to match your in-text citations, written in APA format.
Step 4:\u00a0Submit the Completed Report in the Assignment Folder.\u00a0
Submitting the project to the Assignment Folder is considered the\u00a0student’s final product and therefore ready for grading by the instructor.\u00a0 It is incumbent upon the student to verify the assignment is the correct submission.\u00a0 \u00a0
Other Required Elements: <\/p>\n
Read the grading rubric for the project. Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.
Contractions are not used in business writing, so do not use them.
Paraphrasing is allowed for providing examples from the Interview. Use direct quotation marks if you are providing a direct quote from the interviewee. \u00a0You do not need to cite or reference this leader for the purposes of this report.
Direct quotes are NOT allowed if they are quotations from course materials. This means you do not use more than four consecutive words from a source document. You are to put a passage from a source document into your own words and attribute the passage, using the correct APA in-text citation format,\u00a0 to the source document. In other words, once you paraphrase a source document, the source document must be shown in an in-text citation.\u00a0\u00a0
In-text citations should be included in ALL SECTIONS of the report and should demonstrate the application of the course material.\u00a0 Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
You may only use the course material from the classroom.\u00a0 You may not use books or any resource from the Internet.
Provide the page or paragraph number, where applicable. <\/p>\n
\u00a0 <\/p>\n
\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"
The Scenario Read the Case Scenario that follows and answer President and CEO Alexandria Marvel’s questions in the form of a report.\u00a0 Address the report to President and CEO Alexandria Marvel.\u00a0\u00a0 You walk into your office one morning and see an article on your desk. You pick it up and realize that the President and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15],"class_list":["post-14611","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-business"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/14611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=14611"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/14611\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=14611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=14611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=14611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}