CASE QUESTIONS
You have to make some product strategy and most likely some tactical marketing mix decisions. From the strategic perspective, you need to decide if L\u2019Or\u00e9al should introduce Synergie and\/or Belle Couleur.
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Section 1: To start off you need to give an outline of what is going on, bring out relevant information from the case here.\u00a0 Show me you understand what the situation really is. This is not a simple sentence or two section, it is where you tell me the relevant facts of the case to demonstrate you can identify important aspects of a situation.\u00a0 Be detailed.\u00a0 Tell me all the important issues you found when reading the case.
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Section 2: In this section you will do an Environmental Scan, SWOT and Porters 5 forces model analysis (at minimum) to help you answer the case question.\u00a0 I would also like you to write up a comparative analysis of the competitors for each line.\u00a0 This doesn\u2019t mean just listing the names of the competitors, think 4 P\u2019s here.\u00a0 What is a comparative analysis?\u00a0 You compare the competitions products to our products based on the 4 P\u2019s.
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Section 3: I have given you the 4 possible alternatives below, so I want you to recommend which one you chose and support your decision based upon the information in the previous sections.\u00a0 You should use other analytical tools from the book that may be useful beyond the SWOT and Porters model etc.\u00a0 Write this section as if you are assuming the reader (your boss) has jumped right to the recommendation section and ignored the previous sections.\u00a0 In other words, be detailed.\u00a0 Remember, your boss doesn\u2019t care about your \u201copinions\u201d, they want fact-based suggestions that are derived from the strategy models utilized.
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Alternative 1: Introduce both lines.
Alternative 2: Introduce Synergie only.
Alternative 3: Introduce Belle Couleur only.
Alternative 4: Introduce neither line.
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1.\u00a0\u00a0\u00a0\u00a0 So your first section should be the outline of what is going on.\u00a0 This is not just a simple restatement of the decision to be made, show me you understand the details of what is going on here.
2.\u00a0\u00a0\u00a0\u00a0 Your next section will be clearly labelled discussion of the models you are using to help guide your answer.\u00a0 Your competitor analysis for both product lines needs to be put in this section.
3.\u00a0\u00a0\u00a0\u00a0 Your next section will be your suggested alternative choice, backed up with supporting information.\u00a0 Just listing your alternative is not enough!\u00a0 Also describe why you didn\u2019t pick the other alternatives.\u00a0 You cannot suggest choosing more than 1 of the alternatives.
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Section 4:\u00a0 Your last section will be a conclusions section.\u00a0 Think implementation here.\u00a0 What needs to be done now that you have made your choice of alternatives.
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General formatting guidelines.
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Use headings for each section and for all models
Point form inside of a model is fine and in fact this helps the reader to visualize things quickly, however you need to fully explain in sentences\/paragraphs everything in the model.
Type using a 12 font
Double space
Indent paragraphs
Spell and grammar check the document
Cite any work.\u00a0 I don\u2019t care about citation style, just show when work is not your own.\u00a0 Given that I told you all you need is in the case, citations will be rare.
You don\u2019t need to do any outside research, just use the case information.
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Failure to follow these simple instructions will reduce your grade by at least one letter grade even before I have graded the content of your submission.
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You MUST use the following headings in your paper.\u00a0 Section 1 \u2013 Overview, Section 2 \u2013 Strategy models, Section 3- Recommendation, Section 4- Conclusions.
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This assignment is worth 300 points, treat it like it is important.\u00a0 Screwing up on this assignment will jeopardize graduation!\u00a0 Don\u2019t let it get to that point; amaze me with your detail and rigor.
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Do not ask me how many pages it needs to be, that is a freshman question.\u00a0 It needs to be as long as it needs to be to thoroughly answer the case.\u00a0 If you seriously think you will pass with a page or two answer (or even 3 or 4\u2026) you are fooling yourself.\u00a0 Again, this is worth 300 out of 550 points and you need a total of 383\/550 to pass the class.\u00a0 Screwing up this assignment will come back to haunt you.\u00a0 I am giving you a week to do this assignment, that is the equivalent of 7 weeks of class time in regular semester.\u00a0 Hand in an assignment that is similar to what you would hand in for a 7-week long assignment.
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If you have questions about the course models, I can answer them.\u00a0 However, I will not look at your case study before the deadline and give you feedback.\u00a0 Your boss won\u2019t do this either.\u00a0 They hire you to do a job, if you can\u2019t do it on your own, they will find someone else that can. <\/p>\n","protected":false},"excerpt":{"rendered":"
CASE QUESTIONS You have to make some product strategy and most likely some tactical marketing mix decisions. From the strategic perspective, you need to decide if L\u2019Or\u00e9al should introduce Synergie and\/or Belle Couleur. \u00a0 Section 1: To start off you need to give an outline of what is going on, bring out relevant information from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-28162","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/28162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=28162"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/28162\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=28162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=28162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=28162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}