Learning Objectives.\u00a0 To have students work to: (1) define a target market for a candy bar and (2) develop a simple marketing program for it.\u00a0\u00a0
\u00a0Definitions for assignment:
Target market: One or more specific groups of potential consumers toward which an organization directs its marketing program.
Marketing mix:\u00a0The marketing manager\u2019s controllable factors \u2014 product, price, promotion, and place \u2014 that can be used to solve a marketing problem.
Points of difference:\u00a0Those characteristics of a product that make it superior to competitive substitutes.
Deliverables for the Assignment\u00a0Now YOU will design a candy bar based on your personal experiences as candy bar consumers and your new role as potential marketers.\u00a0 When designing your candy bar, be as creative as you can.\u00a0 However, the candy bar you design must answer the following questions, as shown in the handout.\u00a0To whom will your candy bar be sold?\u00a0 The answer to this question will specify the characteristics (age, gender, income, health-consciousness, etc.) of your target market segments.\u00a0 Provide a rationale for the market segments you choose.
What is the product?\u00a0 The answer to this question will specify the features, such as the ingredients, form, size, packaging, etc. and benefits of the candy bar you think are important to consumers.\u00a0 Provide a rationale for the product you create.
How much will consumers pay for it?\u00a0\u00a0The answer to this question will specify the price paid for the quantity received by consumers.\u00a0 Provide a rationale for the price you want to charge.
How will consumers find out about it?\u00a0 The answer to this question will specify the advertising methods and message you will use to communicate to consumers about the candy bar and the kinds of inducements (coupons, samples, etc.) you will offer them to try it.\u00a0 Provide a rationale for the promotions you want to use.
Where will consumers buy it?\u00a0\u00a0The answer to this question will specify the types of retail outlets or \u201cplace\u201d where consumers in your target market are likely to buy the candy bar.\u00a0 Provide a rationale for your distribution channels.
How is your candy bar different from those already on the market?\u00a0 The answer to this question will specify the significant points of difference of your candy bar.\u00a0 Provide a rationale for its superiority. <\/p>\n","protected":false},"excerpt":{"rendered":"
Learning Objectives.\u00a0 To have students work to: (1) define a target market for a candy bar and (2) develop a simple marketing program for it.\u00a0\u00a0 \u00a0Definitions for assignment: Target market: One or more specific groups of potential consumers toward which an organization directs its marketing program. Marketing mix:\u00a0The marketing manager\u2019s controllable factors \u2014 product, price, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-40243","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/40243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=40243"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/40243\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=40243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=40243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=40243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}