The reading material defines a long-term, systems approach to creating value for multiple stakeholders including customers, the company, and society.\u00a0\u00a0 Some organizations address environmental and societal impacts of their operations through their corporate social responsibility (CSR) programs or departments.\u00a0 In some organizations, CSR efforts are effective in creating real value for society and make real contributions to their communities.\u00a0 In other organizations, CSR is used as publicity to serve as \u201ccover\u201d to obscure damage they create in their daily operations.\u00a0\u00a0 An example might be a coal mining company that provides financial support to a health organization that treats lung disease while their operations continue to put workers\u2019 health at risk and exhaust harmful chemicals into the air.\u00a0
Using the readings as supporting resources please reply to the following questions:
Define at least two\u00a0differences\u00a0between a CSR program and a systems-based marketing plan designed to create value for society.
Explain why a systems-based marketing plan creates long-term value.\u00a0 \u00a0
Include relevant references with your post. <\/p>\n","protected":false},"excerpt":{"rendered":"
The reading material defines a long-term, systems approach to creating value for multiple stakeholders including customers, the company, and society.\u00a0\u00a0 Some organizations address environmental and societal impacts of their operations through their corporate social responsibility (CSR) programs or departments.\u00a0 In some organizations, CSR efforts are effective in creating real value for society and make real […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-42266","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/42266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=42266"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/42266\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=42266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=42266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=42266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}