Option #1:\u00a0Diamond Market Shares
Based on the case study,\u00a0DeBeer’s Diamond Dilemma\u00a0(Links to an external site.), place yourself in the role of a newly hired manager at DeBeers. Your job is to review and recommend a strategy or strategies to ensure that market share is not negatively impacted based on synthetic diamonds’ growing popularity. You might need to conduct additional research to inform your recommendations. The\u00a0GIA website\u00a0(Links to an external site.)\u00a0will provide you with more information on synthetic and natural gemstones.
Your strategy should address the following:
Assess the competitive landscape.
Determine the current state of the industry.
Critique past and current strategies.
Formulate 2 (two) additional strategies.
From a consumer point of view, determine which purchase option you would select and justify your decision.
Your paper should be 6-8 pages in length (1800-2400 words) and conform to APA guidelines in the\u00a0CSU Global Writing Center\u00a0(Links to an external site.). Include four to six peer-reviewed and\/or industry references, beyond the text, to support your work. The CSU Global Library is a good place to find these sources.
References
McAdams, D., Reavis, C. (2008, January 7).\u00a0DeBeer’s diamond dilemma. https:\/\/mitsloan.mit.edu\/LearningEdge\/CaseDocs\/07-045 DeBeers Diamond Dilemma McAdams.pdf <\/p>\n","protected":false},"excerpt":{"rendered":"
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