{"id":49816,"date":"2021-09-11T19:01:23","date_gmt":"2021-09-11T19:01:23","guid":{"rendered":"https:\/\/papersspot.com\/blog\/2021\/09\/11\/assume-you-are-the-international-marketing-manager-of-the-chosen-seafood-product-you-will\/"},"modified":"2021-09-11T19:01:23","modified_gmt":"2021-09-11T19:01:23","slug":"assume-you-are-the-international-marketing-manager-of-the-chosen-seafood-product-you-will","status":"publish","type":"post","link":"https:\/\/papersspot.com\/blog\/2021\/09\/11\/assume-you-are-the-international-marketing-manager-of-the-chosen-seafood-product-you-will\/","title":{"rendered":"Assume you are the international marketing manager of the chosen seafood product. You will"},"content":{"rendered":"<p>Assume you are the international marketing manager of the chosen seafood product. You will conduct an internal and external environmental and competitor analysis. You will identify the reason for choosing to take this product to Great Britain. You will need to state the competitive advantage, target market, and positioning of your product\/service in the Great Britain Market. You need to conduct a situation and SWOT analysis and recommend the market and the entry mode. You need convince key stakeholders of your ideas. <\/p>\n<p> 10 PowerPoint slides: Maximum 10 slides (500-600 words max) aswell as\u00a0Speaker notes &#8211;\u00a0 1,000 words (excluding the referencing list) to accompany your slidesIntroduction and background information of company\/brand\/product <br \/>Company Analysis:\u00a0the\u00a0key capabilities\u00a0of the company <br \/>Country Choice:\u00a0the reason for taking the product\/service to an international market <br \/>PESTLE analysis <br \/>Customer\/market analysis (market segmentation, market trends and size\/growth, and target market) <br \/>Competitor analysis (Porter\u2019s Five Forces, Competitive analysis table) <br \/>Market position (Value curve\/positioning map\u00a0in the country you have chosen (relative to the competition in the mind of the target market)\u00a0and competitive advantage) <br \/>S.W.O.T Analysis <br \/>Market entry <br \/>Conclusions and recommendations <br \/>(refereces list) <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assume you are the international marketing manager of the chosen seafood product. You will conduct an internal and external environmental and competitor analysis. You will identify the reason for choosing to take this product to Great Britain. You will need to state the competitive advantage, target market, and positioning of your product\/service in the Great [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-49816","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/49816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=49816"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/49816\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=49816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=49816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=49816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}