{"id":59791,"date":"2021-10-14T20:09:17","date_gmt":"2021-10-14T20:09:17","guid":{"rendered":"https:\/\/papersspot.com\/blog\/2021\/10\/14\/1-investigate-the-micro-environment-as-summaries-the-macro-environment\/"},"modified":"2021-10-14T20:09:17","modified_gmt":"2021-10-14T20:09:17","slug":"1-investigate-the-micro-environment-as-summaries-the-macro-environment","status":"publish","type":"post","link":"https:\/\/papersspot.com\/blog\/2021\/10\/14\/1-investigate-the-micro-environment-as-summaries-the-macro-environment\/","title":{"rendered":"1. Investigate the micro-environment as Summaries the macro-environment"},"content":{"rendered":"<p>Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient) <br \/>Customers\u2019 persona. <br \/>Competitors analysis <br \/>Digital Marketing Suppliers and\/or Digital Marketing intermediaries. <br \/>You should define: <br \/>The target audience of your business. <br \/>You will create three marketing personas that represent the organization\u2019s target audience. <br \/>Competitor analysis <br \/>Benchmarking <br \/>Review customer use of different types of digital publisher or media sites which may influence their decision. <br \/>Explain the impact of internet on the five forces (Porter\u2019s five forces model). <br \/>Review the digital marketing tools\/platforms of 2-3 local competitors and pay attention to their tone and personality and analyze your competition\u2019s digital marketing tools\/platforms, base your analysis on what you\u2019ve observed on your competitor\u2019s digital marketing tools\/platforms across all platforms. <br \/>Apply PESTLE strategic analysis tool in order to measure and assess the digital market. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient) Customers\u2019 persona. Competitors analysis Digital Marketing Suppliers and\/or Digital Marketing intermediaries. You should define: The target audience of your business. You will create three marketing personas that represent the organization\u2019s target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-59791","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/59791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=59791"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/59791\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=59791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=59791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=59791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}