Assignment Explanation:<\/p>\n
You will create a zero moment of truth (ZMOT) for King\u2019s communication program. As Lecinski (2011) argues in his book, most people research a product or service online BEFORE buying or enlisting. The same is true for education, prospective students want to read real reviews about what a college major is like before enrolling.<\/p>\n
Your assignment is to create a ZMOT post about what it\u2019s like to be a COMM student at King University, Knoxville. Your ZMOT posts should be honest and respectful of King University, its courses, its instructors, and its students. This assignment is not an opportunity to post unprofessional content online.<\/p>\n
This assignment includes the following steps:<\/p>\n
\uf0fc First, identify a credible website* that students regularly visit in order to find out information about communication programs in America\u2014a credible website that includes student reviews about their experiences. *You\u2019ll be posting a review about your experience as a King University Communication student, so be sure to identify an online website that provides info about programs AND includes student reviews.<\/p>\n
\uf0a7 On page 1 of your submission, write what online source you\u2019ve chosen and why\uf0fc Next, identify at least five key phrases you want to include in your ZMOT post (such as \u201ccommunication program\u201d or \u201cadult learner\u201d or \u201cKnoxville program\u201d or \u201caccredited university\u201d of \u201cflexible hours\u201d); these should be phrases that everyday people might type into an online search engine in order to discover a college program.*****Use https:\/\/www.ratemyprofessors.com\/campusRatings.jsp?sid=487\uf0a7 Also on page 1, write the five or so key phrases you\u2019ll include in your ZMOT post\uf0fc On page 2 of your Word document, write an honest, respectful, and personal testimony* (a ZMOT) about the COMM program at King University. <\/p>\n
ZMOT must be a minimum of 150 words.<\/p>\n
This is the school you are reviewinghttps:\/\/www.king.edu\/admissions\/adult-studies\/<\/p>\n
Summary of multi-step, multi-page ZMOT assignment:Page 1\uf0e0 Write what online source you\u2019ve chosen and why write the five or so key phrases you\u2019ll include in your ZMOT post<\/p>\n
Page 2\uf0e0 Compose an honest, respectful, and personal testimony* (a ZMOT) about the COMM program at King University. Then, turn on track changes and edit your ZMOT content.<\/p>\n","protected":false},"excerpt":{"rendered":"
Assignment Explanation: You will create a zero moment of truth (ZMOT) for King\u2019s communication program. As Lecinski (2011) argues in his book, most people research a product or service online BEFORE buying or enlisting. The same is true for education, prospective students want to read real reviews about what a college major is like before […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-66276","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/66276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=66276"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/66276\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=66276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=66276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=66276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}