Week 4 Class Discussion topic comes from — <\/p>\n
Chapter Three “Business Strategies and Their Marketing Implications” <\/p>\n
Chapter Four “Understanding Market Opportunities” <\/p>\n
Chapter Five “Measuring Market Opportunities: Forecasting and Market Knowledge” <\/p>\n
This class expects you to\u00a0contribute\u00a0two times: <\/p>\n
When entrepreneurs and corporation marketing decision makers face either (1) an opportunity to enter or (2) an attempt to increase their share of a growing market, they must get a clear assessment of the following three questions raised in Chapter Four: <\/p>\n
How attractive is the market we serve or propose to serve? <\/p>\n
How attractive is the industry in which we would compete? <\/p>\n
Are the right resources — in terms of people and their capabilities and connections — in place to effectively pursue the opportunity at hand? <\/p>\n
To respond to the above three questions, Exhibit 4.1 \u201cThe Seven Domains of Attractive Opportunities” (attached) uses seven domains to undertake a thorough examination.\u00a0\u00a0 <\/p>\n
Your\u00a0contribution one\u00a0—\u00a0answer\u00a0one question only out of five questions below — <\/p>\n
Question #1 To assess market attractiveness at macro level, what are six major components that marketers must looked at? Explain each component briefly. <\/p>\n
Question #2 To assess industry attractiveness at macro level, what are five forces (also called Porter\u2019s Five Competitive Forces) that determine it? Explain each force briefly. <\/p>\n
Question #3 To understand markets at the micro level, what kind of situations would be called as attractive? \u00a0Explain why. <\/p>\n
Question #4 To understand industries at the micro level, what kind of capabilities corporation should have when attractive opportunities are there for taken? Explain why. <\/p>\n
Question #5 To pursuit attractive opportunities, people who will pursue them must be \u201cfit\u201d in one way or another defined as \u201cTeam Domains\u201d.\u00a0 What are three \u201cTeam Domains\u201d? Explain each domain briefly. <\/p>\n
. <\/p>\n","protected":false},"excerpt":{"rendered":"
Week 4 Class Discussion topic comes from — Chapter Three “Business Strategies and Their Marketing Implications” Chapter Four “Understanding Market Opportunities” Chapter Five “Measuring Market Opportunities: Forecasting and Market Knowledge” This class expects you to\u00a0contribute\u00a0two times: When entrepreneurs and corporation marketing decision makers face either (1) an opportunity to enter or (2) an attempt to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-68282","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/68282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=68282"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/68282\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=68282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=68282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=68282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}