Length: 1000 words 6-10 visuals (at least two visuals per entry, e.g. an Instagram entry featuring a minimum of two visuals).
Required Files: Your portfolio, plus original photographic image files. Let\u2019s say you took an original photo for Facebook\/Instagram using your phone\/camera \u2013 we\u2019d like you to upload the original file to Canvas, so we can confirm by looking at its properties\/editing history that you are the author\/owner.
Description: Students choose an organisation, and design an integrated multimodal portfolio for it, extending across a range of online media practised each week in tutorials. Students choose three nominated pieces from multimodal media to include in the portfolio.
Students are also required to provide a short theoretical justification of their design choices.
Genres: Facebook, Twitter, Instagram post, LinkedIn post, Advertorial, Text based ad. International students can opt for Weibo\/WeChat in place of Facebook\/Twitter. Text based ads can be used as social media posts, too (This will be explained further in lectures).
Components: Project Overview 3 Portfolio entries Justification.
COMPONENT 1: Project Overview
A simple table that concisely outlines the following (template provided below). This table will be repeated three times, before each product.
Chosen Client Organisation <\/p>\n
Key Publics <\/p>\n
Platform\/Genre
Core Campaign Message <\/p>\n
Risk\/Opportunity Statement
How does this entry in your portfolio improve the organisation\u2019s existing social media strategy in terms of storytelling\/strategic writing? (Hint: think about what is missing from their current approach) <\/p>\n
One table like this must precede each entry. This will help us gain a grasp at the very start what the intended narrative for your portfolio is. The table is not included in the word count. Nonetheless, keep it concise (no more than 2-3 lines per section) – save the details for the justification section.
Each entry MUST be preceded by this table. <\/p>\n
COMPONENT 2: PORTFOLIO ENTRIES
1). You must choose a minimum of three, or a maximum of 4 genres, from the ones listed above.
The text in the entry is not included in the word count. Provide a snapshot of the entry as it will appear in a social media post. You can set the post to \u2018private\u2019, take a screen shot, and insert that into the document you will submit for your portfolio.
A minimum of six visuals is required, 2 per chosen genre\/platform.
You can provide a maximum of ten visuals, divided across three genres, but divide them equally across genres (so, don\u2019t provide 7 visuals just for Instagram alone).
COMPONENT 3: Justification (1,000 words).
This is where we expect you to interpolate theories from both Module 1<\/p>\n","protected":false},"excerpt":{"rendered":"
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