{"id":71494,"date":"2021-11-06T09:34:26","date_gmt":"2021-11-06T09:34:26","guid":{"rendered":"https:\/\/papersspot.com\/blog\/2021\/11\/06\/the-big-idea-google-a-year-in-search\/"},"modified":"2021-11-06T09:34:26","modified_gmt":"2021-11-06T09:34:26","slug":"the-big-idea-google-a-year-in-search","status":"publish","type":"post","link":"https:\/\/papersspot.com\/blog\/2021\/11\/06\/the-big-idea-google-a-year-in-search\/","title":{"rendered":"The Big Idea: Google, &#8220;A Year In Search&#8221;"},"content":{"rendered":"<p>Watch Google\u2019s \u201cA Year In Search\u201d campaign through the years: <br \/>\u201cA Year In Search\u201d 2020: https:\/\/www.youtube.com\/watch?v=rokGy0huYEA <br \/>\u201cA Year In Search\u201d 2019: https:\/\/www.youtube.com\/watch?v=ZRCdORJiUgU <br \/>\u201cA Year In Search\u201d 2018: https:\/\/www.youtube.com\/watch?v=6aFdEhEZQjE <br \/>What is the consumer insight behind the broader campaign? <br \/>What is the \u201cBig Idea\u201d this campaign leverages? <br \/>How has this campaign lived across creative mediums? Share some examples. (TV, PR, Print, Digital, etc.) <br \/>In addition to the \u201cBig Idea\u201d, what does the campaign communicate to consumers? (You can share items on Google as a company, how Google works, how consumers use Google, values, emotions, etc.) <br \/>You may submit your assignment on a Word <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch Google\u2019s \u201cA Year In Search\u201d campaign through the years: \u201cA Year In Search\u201d 2020: https:\/\/www.youtube.com\/watch?v=rokGy0huYEA \u201cA Year In Search\u201d 2019: https:\/\/www.youtube.com\/watch?v=ZRCdORJiUgU \u201cA Year In Search\u201d 2018: https:\/\/www.youtube.com\/watch?v=6aFdEhEZQjE What is the consumer insight behind the broader campaign? What is the \u201cBig Idea\u201d this campaign leverages? How has this campaign lived across creative mediums? Share some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-71494","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/71494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=71494"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/71494\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=71494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=71494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=71494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}