Using the information on the target market you learned from your reading, original research on the Internet, and the various learning activities provided, read the scenario and respond to the checklist items in a business memo format.Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called \u201cMedia Popup\u201d and made by the startup company Portaltron, Inc. The multimedia center is a glossy compact 14\u02ba\u00d710\u02ba entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for 2 years \u2014 all for $499. It is available in three different colors (red, black, grey, and white).Business Memo: You are a marketing assistant at Portaltron, Inc. tasked with providing a business memo (i.e., an internal company document) to the U.S. executive management team of Portaltron, Inc. concerning the checklist items provided below.Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.Checklist:1.\u00a0\u00a0\u00a0 Identify either a consumer or business market.2.\u00a0\u00a0\u00a0 Describe a minimum of four (4) bases each for segmenting at least one market (see Chapter 8).3.\u00a0\u00a0\u00a0 Identify four (4) segmentation descriptors (e.g., if a company chose usage-rate segmentation they might decide between heavy and light users).4.\u00a0\u00a0\u00a0 Explain your rationale for the four (4) segmentation descriptors.5.\u00a0\u00a0\u00a0 Describe a minimum of 4 factors of the target market. 6.\u00a0\u00a0\u00a0 Identify a marketing mix (product, place, promotion, price) for the product.In a minimum of 2 pages (500 words) in a Microsoft\u00ae Word\u00ae document, write the business memo using the current APA format and citation style.\u2022\u00a0\u00a0\u00a0 Your assessment response should be the required number of pages as specified, in a Microsoft Word document, with an additional title page and reference page using current APA format.\u2022\u00a0\u00a0\u00a0 Respond to all of the checklist items in a thorough and highly organized, logical, and focused manner using Standard English and demonstrate exceptional content, organization, style, and grammar, and mechanics.\u2022\u00a0\u00a0\u00a0 Your Assessment response should comply with all instructions provided.\u2022\u00a0\u00a0\u00a0 Your paper should provide a clearly established and sustained viewpoint and purpose.\u2022\u00a0\u00a0\u00a0 Your writing should be well ordered, logical and unified, as well as original and insightful.\u2022\u00a0\u00a0\u00a0 Be sure to cite both in-text and reference list citations where appropriate and reference all sources using proper current APA citation style.<\/p>\n","protected":false},"excerpt":{"rendered":"
Using the information on the target market you learned from your reading, original research on the Internet, and the various learning activities provided, read the scenario and respond to the checklist items in a business memo format.Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called \u201cMedia Popup\u201d and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-72117","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/72117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=72117"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/72117\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=72117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=72117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=72117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}