Principles of Marketing <\/p>\n
MKTG 350 <\/p>\n
Project #1 <\/p>\n
Pick a fast-food company (ex. Wendy\u2019s, McDonald\u2019s, etc.), a beverage (ex. Mountain Dew, Miller Lite, etc.), or an automobile manufacturer and model (ex. Honda Odyssey, Toyota Tacoma, etc.). \u00a0 <\/p>\n
Identify \u00a0\u00a0\u00a0\u00a0\u00a0the target market (may be multiple if different product lines) <\/p>\n
Identify \u00a0\u00a0\u00a0\u00a0\u00a0and evaluate the company\u2019s marketing mix<\/p>\n
Product \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0decisions for main products <\/p>\n
i. Quality (perceived versus competitors) <\/p>\n
ii. Packaging <\/p>\n
iii. Design <\/p>\n
iv. Product life cycle <\/p>\n
v. Product mix <\/p>\n
vi. Branding <\/p>\n
vii. Customer service <\/p>\n
Price <\/p>\n
i. Strategy <\/p>\n
ii. Use of discounts <\/p>\n
Place \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0(Distribution) <\/p>\n
i. Type of channel <\/p>\n
Promotion <\/p>\n
i. Strategy and mix <\/p>\n
ii. Medias used <\/p>\n
iii. Effectiveness <\/p>\n
Who \u00a0\u00a0\u00a0\u00a0\u00a0are the primary competitors? <\/p>\n
Identify \u00a0\u00a0\u00a0\u00a0\u00a0and evaluate 4 marketing environment trends. What threats and opportunities will \u00a0\u00a0\u00a0\u00a0\u00a0these trends present to the company? (SWOT – pg 52) <\/p>\n
What \u00a0\u00a0\u00a0\u00a0\u00a0is the company\u2019s core competency or competitive advantage?\u00a0 <\/p>\n
How do \u00a0\u00a0\u00a0\u00a0\u00a0they try to create or improve customer value? <\/p>\n
Does \u00a0\u00a0\u00a0\u00a0\u00a0the company use a web site in the marketing mix and if so, how effective \u00a0\u00a0\u00a0\u00a0\u00a0do you think it is? How could the \u00a0\u00a0\u00a0\u00a0\u00a0company better use its web site? <\/p>\n
What \u00a0\u00a0\u00a0\u00a0\u00a0recommendations would you make to the company to improve its marketing \u00a0\u00a0\u00a0\u00a0\u00a0efforts? <\/p>\n","protected":false},"excerpt":{"rendered":"
Principles of Marketing MKTG 350 Project #1 Pick a fast-food company (ex. Wendy\u2019s, McDonald\u2019s, etc.), a beverage (ex. Mountain Dew, Miller Lite, etc.), or an automobile manufacturer and model (ex. Honda Odyssey, Toyota Tacoma, etc.). \u00a0 Identify \u00a0\u00a0\u00a0\u00a0\u00a0the target market (may be multiple if different product lines) Identify \u00a0\u00a0\u00a0\u00a0\u00a0and evaluate the company\u2019s marketing mix Product […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-72477","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/72477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=72477"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/72477\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=72477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=72477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=72477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}