2<\/p>\n
Shopify Assignment<\/p>\n
The purpose of the Shopify Project is to give you a real-world experience with an innovative eCommerce platform.\u00a0\u00a0 <\/p>\n
Section 1: (You will get 10 points for creating the store)<\/p>\n
You will create a temporary shopify account that is good for 14 days.<\/p>\n
https:\/\/www.shopify.com\/<\/p>\n
Follow the steps to create the store. Please send me the link to the store and attach a screenshot.<\/p>\n
The store will be based on your chosen product for the digital toolkit assignment. <\/p>\n
Section 2: (18 points: see digital toolkit grading rubric)<\/p>\n
Ecommerce business model<\/p>\n
View lecture on e-commerce marketing. Also read the Hubspot link on e-commerce marketing:\u00a0 <\/p>\n
Now analyze your newly developed ecommerce business on the following:<\/p>\n
First describe whether the ecommerce business you created is a ecommerce site or marketplace? Explain the reasoning behind your definition.<\/p>\n
Marketing Plan<\/p>\n
\u00a0Analyze your shopify store on the following:<\/p>\n
Go through this link first:<\/p>\n
https:\/\/help.shopify.com\/en\/manual\/promoting-marketing\/developing-a-marketing-plan<\/p>\n
Step 1: Defining your message<\/p>\n
What makes your store special?<\/p>\n
How are you different from your competitors?<\/p>\n
What do you have to offer to customers?<\/p>\n
What do you stand for?<\/p>\n
Step 2: Understanding your customers<\/p>\n
Discuss based on the buyer persona that you developed in the first digital toolkit assignment<\/p>\n
Step 3: Choosing marketing tactics<\/p>\n
Discuss marketing tactics you would use: include your discussion from earlier assignments such as the content marketing\/online video discussion assignment.<\/p>\n
Additionally choose new strategies such as personalization, user-generated content, loyalty programs, word-of-mouth, customer reviews, any other strategy?: See Hubspot article on ecommerce<\/p>\n
Step 4: Setting goals<\/p>\n
Discuss marketing goals <\/p>\n
Step 5: Choosing your marketing channels<\/p>\n
Discuss the marketing channels you would use based on the marketing tactics and goals<\/p>\n
Step 6: Analyzing the impact<\/p>\n
Discuss KPIS based on goals and channels.<\/p>\n","protected":false},"excerpt":{"rendered":"
2 Shopify Assignment The purpose of the Shopify Project is to give you a real-world experience with an innovative eCommerce platform.\u00a0\u00a0 Section 1: (You will get 10 points for creating the store) You will create a temporary shopify account that is good for 14 days. https:\/\/www.shopify.com\/ Follow the steps to create the store. Please send […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-78189","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/78189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=78189"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/78189\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=78189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=78189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=78189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}