Follow the instructions. Apply the concepts. Use Harvard referencing. <\/p>\n
Research <\/p>\n
In order to meet the assignment requirements, you will need to undertake factual research, particularly in terms of identifying competitors. The purpose of the assignment is that you demonstrate your understanding of how the various elements of marketing interrelate with one another to deliver satisfaction to consumers (relative to the competition) and success for the organization. <\/p>\n
Use of Theory <\/p>\n
As such, the assignment has a practical slant; for this assignment (unlike those in other courses), you are not required to read extensively around marketing concepts to undertake the assignment. The lecture slides and relevant textbook chapters should be sufficient. If these are your only sources for theory, then you should include a statement to this effect at the start of your assignment. Don\u2019t explain the theory in your discussion; get on with applying the theory. <\/p>\n
Advice <\/p>\n
In order to answer the question effectively, you should include consideration of the following issues. This is not a prescriptive list and the issues need not be addressed in this order: <\/p>\n
Who is\/are the Target market(s) and what criteria are being used for Segmentation? <\/p>\n
What is driving Buyer Behaviour e.g., influences, choice criteria, level of involvement etc.? <\/p>\n
Who are the Competitors and what are their market positions and positioning tactics (i.e., their marketing mix) relative to your chosen product? <\/p>\n
Positioning – How are the elements of the marketing mix being used as tactics to achieve a desired position in the marketplace that is different to that of competitors? It is important to consider positioning relative to the competition. Do not just describe the marketing mix elements \u2013 you must link them to relative positioning. <\/p>\n
As you know, the basic marketing mix is Product (including brand, quality, packaging); Price; Place (including range of distribution channels, intensity of coverage); Communication (including media choices, message style). (If you decide to include elements of the extended marketing mix, you must justify their use in terms of relative positioning.) <\/p>\n
Do not misinterpret the question by discussing marketing strategy or product marketing; you are being asked about the positioning relative to competitors. <\/p>\n
Discussion Style <\/p>\n
Include a table of contents (TOC). Make your arguments and discussion easy to follow. In particular, use headings and sub-headings to help the reader. Whenever you start a new topic, start a new paragraph with an appropriate topic sentence. The easier you make your assignment to follow, the more likely you are to score well. <\/p>\n
Sources <\/p>\n
You are unlikely to find all the information you need in published sources. You will have to piece together bits of information yourself to develop a picture as to how the organisation has carried out its positioning. <\/p>\n
You have to work out what you think is happening in the market; do not simply repeat information that you have found. Consider whether the information is up to date and whether it agrees with your interpretation of what is happening in the market. Don\u2019t include random product images unless they are being used to support your arguments. <\/p>\n
Assumptions <\/p>\n
You may need to make assumptions; make any assumptions clear and justify them. You will not be able to discuss positioning if you do not consider the relative positioning of major competitors. <\/p>\n
Use of Marketing concepts <\/p>\n
As mentioned above, don\u2019t include explanation or discussion of marketing concepts, but you must explicitly link your evaluation to such concepts e.g., perceptual mapping or segmentation criteria, such as psychographic. Don\u2019t turn your assignment into a marketing textbook; this is a practical assignment. <\/p>\n
Interconnectedness <\/p>\n
You should appreciate that all the marketing issues in your study are interrelated; do not just go through the topics in order given, writing a bit on each. Your discussion should reflect the interrelationship and interconnectedness of the marketing topics. <\/p>\n
References <\/p>\n
Any factual information that you find or use must be correctly referenced, including websites. Academic concepts do not need to be referenced unless you happen to include material that has not been covered in the course. <\/p>\n
Plagiarism <\/p>\n
It is essential that you present your own analysis \u2013 if you find analyses of your chosen product in an essay website, do not use or reference those analyses. If you use source material directly, place quotation marks (\u201c \u201c) around the quote and reference it. Otherwise, you run the risk of being reported for plagiarism and your submission may be awarded an H grade. <\/p>\n
Word Limit <\/p>\n
The word limit for this assignment is 2,500 words (plus or minus 10% without penalty). If you feel you will exceed the word limit, consider using tables, charts and diagrams to help keep your word count down. Appendices can also be used (sparingly), for such material as company descriptions. You must refer properly to appendices in the body of the text. <\/p>\n
Question<\/p>\n
Making use of relevant academic concepts, discuss how elements of the marketing mix are being used as tactics to achieve the positioning of Apple iPhone within their competitive marketplace. Existing tactics should be thoroughly discussed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Follow the instructions. Apply the concepts. Use Harvard referencing. Research In order to meet the assignment requirements, you will need to undertake factual research, particularly in terms of identifying competitors. The purpose of the assignment is that you demonstrate your understanding of how the various elements of marketing interrelate with one another to deliver satisfaction […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-78234","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/78234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=78234"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/78234\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=78234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=78234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=78234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}