2<\/p>\n
Tesla Case Study Rubric<\/p>\n
Criteria<\/p>\n
90-100 Percent<\/p>\n
70-89 Percent<\/p>\n
Less than 70%<\/p>\n
Identification of Objectives, Opportunities or Problems<\/p>\n
Presents accurate and detailed descriptions of the problems and issues central to the case; provides well-reasoned diagnosis of strategic marketing issues and key problems that demonstrates an excellent grasp of the present situation and strategic challenges; descriptions are compelling and insightful; provides thorough and effective introductory statement.<\/p>\n
With few exceptions, identifies and outlines the principal problems and issues of the case; demonstrates an acceptable understanding of the issues, current situation, and strategic marketing challenges; introductory statement provides an adequate overview of the case issues and problems; summary is missing a few minor points, but meets expectations.<\/p>\n
Does not recognize the problems or issues of the case, or identifies problems and issues that are not based on the facts of the case; displays little understanding of the issues, key problems, and the present situation and strategic challenges; introductory statement does not present clear overview of the case issues; main points are not outlined, or cannot be understood.<\/p>\n
Analysis and Evaluation<\/p>\n
Presents a balanced, in-depth and critical assessment of the facts of the case in light of relevant empirical and theoretical research; develops insightful and well-supported conclusions using reasoned, sound, and informed judgments.<\/p>\n
Provides an acceptable analysis of most of the issues and problems in the case; in most instances, analysis is adequately supported by theory and empirical data; appropriate conclusions are outlined and summarized. <\/p>\n
Simply repeats the facts identified in the case and does not discuss the relevance of these facts; fails to draw conclusions, or conclusions are not supported; does not present relevant research or data; shows no critical examination of the case. <\/p>\n
Connections to Theoretical and Empirical Research<\/p>\n
Makes appropriate, insightful, and powerful connections between the issues and problems in the case, and relevant theory and empirical data; effectively integrates multiple sources of knowledge with case information. <\/p>\n
Identifies and outlines connections between some of the issues and problems in the case and relevant theoretical and empirical research; the connections identified are adequately elucidated. <\/p>\n
Makes little or no connection between the issues and problems in the case and relevant theoretical and empirical research, or the connections identified are inaccurate or weak. <\/p>\n
Options & Recommendations<\/p>\n
Effectively weighs and assesses alternative actions that address the marketing issues central to the case; proposes high level course(s) of action that are realistic and contain thorough and well-reasoned judgments. <\/p>\n
Outlines and summarizes some courses of action to deal with the marketing issues and problems in the case; in most instances, proposed action plans are outlined, are feasible, and based on relatively sound theory and evidence. <\/p>\n
Has difficulty identifying appropriate course(s) of action; infeasible actions are proposed, actions do not address the key issues and problems in the case.<\/p>\n
Case Study Question Responses<\/p>\n
Thoroughly discusses, and succinctly addresses the marketing questions raised in the assignment; answers are fully supported by the analysis, as well as the theoretical and empirical points made in the paper.<\/p>\n
Discusses some of the marketing questions raised in the assignment or, is not clear and succinct; answers are mostly supported by the analysis, as well as the theoretical and empirical points made in the paper.<\/p>\n
Has difficulty discussing the marketing questions raised in the assignment or provides answers that ramble and are not clear; answers are not supported by the analysis, as well as the theoretical and empirical points made in the paper.<\/p>\n
Professional Format of Response<\/p>\n
Writing is clear and persuasive; document is effectively formatted for a business audience, including good use of visual reference (visual depictions of analytic tools, charts, graphs, etc.); a complete bibliography is included, formatted in APA style and includes more than 3 external references.<\/p>\n
Writing has several errors in grammar and has not been proofread; document is acceptably formatted for a business audience, including some use of visual reference (visual depictions of analytic tools, charts, graphs, etc.); a complete bibliography is included, formatted in APA style and includes 3 external references.<\/p>\n
Writing has significant errors; document is not well-formatted for a business audience; the bibliography is missing, incomplete, includes fewer than 3 external references or is not APA style<\/p>\n","protected":false},"excerpt":{"rendered":"
2 Tesla Case Study Rubric Criteria 90-100 Percent 70-89 Percent Less than 70% Identification of Objectives, Opportunities or Problems Presents accurate and detailed descriptions of the problems and issues central to the case; provides well-reasoned diagnosis of strategic marketing issues and key problems that demonstrates an excellent grasp of the present situation and strategic challenges; […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-78558","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/78558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=78558"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/78558\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=78558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=78558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=78558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}