Student Assessment Task <\/p>\n
BSBADV509<\/p>\n
Create Mass Print Media Advertisements<\/p>\n
Student Assessment Task <\/p>\n
Student Name<\/p>\n
Student Id<\/p>\n
Contents<\/p>\n
Contents 2<\/p>\n
Assessment information 3<\/p>\n
Assessment instructions 4<\/p>\n
Student assessment agreement 6<\/p>\n
Assessment Task Cover Sheet 7<\/p>\n
Assessment Task 1: Written questions 8<\/p>\n
Assessment 2: planning project 12<\/p>\n
assessment 3 : Design project 15<\/p>\n
Assessment information <\/p>\n
The assessment tasks for BSBADV509 Create mass print media advertisements are included in this Student Assessment Tasks booklet and outlined in the assessment plan below.<\/p>\n
To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily. <\/p>\n
Assessment plan<\/p>\n
Assessment Task <\/p>\n
Overview<\/p>\n
Written questions <\/p>\n
You must correctly answer all 17 questions.<\/p>\n
Planning Project<\/p>\n
You must interpret a creative brief and plan for the design and development of three mass print media ads:<\/p>\n
a newspaper ad<\/p>\n
a magazine ad<\/p>\n
a billboard ad<\/p>\n
Design Project<\/p>\n
You must develop and produce their designs following on from their planning in assessment task 2.<\/p>\n
Assessment preparation <\/p>\n
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions.<\/p>\n
When you have read and understood this unit\u2019s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it and hand it to your assessor, who will countersign it and keep it on file.<\/p>\n
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. <\/p>\n
Assessment appeals<\/p>\n
If you do not agree with an assessment decision, you can make an assessment appeal as per your SCA\u2019s assessment appeals process. <\/p>\n
You have the right to appeal the outcome of assessment decisions if you feel you have been dealt with unfairly or have other appropriate grounds for an appeal.<\/p>\n
Assessment instructions<\/p>\n
Each assessment task in this booklet consists of the following:<\/p>\n
Assessment Task Cover Sheet<\/p>\n
This must be filled out, signed and submitted with your assessment responses.<\/p>\n
You required to submit this assessment task electronically, please complete the Assessment coversheet and signed electronically or print your name. Your assessor will provide your feedback electronically either by an email or through the learning management system. <\/p>\n
Your assessor will also discuss this verbally with you and provide advice on reassessment opportunities as per your SCA\u2019s reassessment policy.<\/p>\n
Depending on the task, this may include<\/p>\n
resubmitting incorrect answers to questions (such as written questions and case studies)<\/p>\n
resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task<\/p>\n
redoing a role play after being provided with appropriate feedback about your performance <\/p>\n
being observed a second (or third time) undertaking any tasks\/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.<\/p>\n
Your Trainer \/ Assessor will advise you should there be any change.<\/p>\n
Assessment task information<\/p>\n
This gives you:<\/p>\n
a summary of the assessment task<\/p>\n
information on the resources to be used<\/p>\n
submission requirements<\/p>\n
resubmission opportunities if required.<\/p>\n
Assessment task instructions <\/p>\n
This includes questions you will need to answer or tasks that you need to complete.<\/p>\n
Your answers must be typed using software as indicated in the assessment task Instructions.<\/p>\n
If you are submitting electronically, give the document a file name that includes the information as indicated in the section called \u2018Naming electronic documents\u2019 (see below).<\/p>\n
Naming electronic documents<\/p>\n
It is important that you name the documents that you create for this Assessment Task in a logical manner. <\/p>\n
Each should include:<\/p>\n
Student Name<\/p>\n
Unit code<\/p>\n
For example, BSBADV509 Task it should be John smith_BSBADV509.<\/p>\n
Additional resources<\/p>\n
The following resources will be needed for you to complete your assessments. Your assessor will ensure you receive these documents before you begin the Assessment Tasks.<\/p>\n
Assessment Task 2:<\/p>\n
Creative Brief<\/p>\n
NatureCare Products Planning Template<\/p>\n
NatureCare Products Marketing Policy and Procedure<\/p>\n
Student assessment agreement<\/p>\n
Make sure you read through the assessments in this booklet before you fill out and sign the agreement below.<\/p>\n
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.<\/p>\n
Have you read the assessment requirements for this unit?<\/p>\n
Yes<\/p>\n
No<\/p>\n
Do you understand the requirements of the assessments for this unit?<\/p>\n
Yes<\/p>\n
No<\/p>\n
Do you agree to the way in which you are being assessed<\/p>\n
Yes<\/p>\n
No<\/p>\n
Do you have any specific needs that should be considered<\/p>\n
Yes<\/p>\n
No<\/p>\n
If so, explain these in the space below.<\/p>\n
Do you understand your rights to reassessment?<\/p>\n
Yes<\/p>\n
No<\/p>\n
Do you understand your right to appeal the decisions made in an assessment?<\/p>\n
Yes<\/p>\n
No<\/p>\n
Student name<\/p>\n
Student ID number<\/p>\n
Student signature<\/p>\n
Date<\/p>\n
Assessor name<\/p>\n
Assessor signature<\/p>\n
Date<\/p>\n
Assessment Task Cover Sheet<\/p>\n
Student declaration <\/p>\n
To be filled out and submitted with assessment responses<\/p>\n
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s). <\/p>\n
I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me. <\/p>\n
I have correctly referenced all resources and reference texts throughout these assessment tasks. <\/p>\n
Student name<\/p>\n
Student ID number<\/p>\n
Student signature<\/p>\n
Date<\/p>\n
Assessor declaration<\/p>\n
I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.<\/p>\n
Assessor name<\/p>\n
Assessor signature<\/p>\n
Date<\/p>\n
Assessment outcome<\/p>\n
S<\/p>\n
NS<\/p>\n
DNS<\/p>\n
Resubmission<\/p>\n
Y<\/p>\n
N<\/p>\n
Feedback <\/p>\n
Student result response<\/p>\n
My performance in this assessment task has been discussed and explained to me. <\/p>\n
I would like to appeal this assessment decision. <\/p>\n
Student signature<\/p>\n
Date<\/p>\n
A copy of this page must be supplied to the office and kept in the student\u2019s file with the evidence. \u2003<\/p>\n
Assessment Task 1: Written questions <\/p>\n
Task summary <\/p>\n
You need to answer all of the written questions correctly.<\/p>\n
Required<\/p>\n
Access to textbooks and other learning materials.<\/p>\n
Computer with Microsoft Office and internet access.<\/p>\n
Timing<\/p>\n
Your assessor will advise you of the due date of this assessment.<\/p>\n
Submit<\/p>\n
Answers to all questions. <\/p>\n
Assessment criteria<\/p>\n
All questions must be answered correctly in order for you to be assessed as having completed the task satisfactorily. <\/p>\n
Resubmission opportunities<\/p>\n
You will be provided feedback on your performance by the assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. <\/p>\n
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you with written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Reassessment attempt(s) will be arranged at a later time and date. <\/p>\n
You have the right to appeal the outcome of assessment decisions if you feel you have been dealt with unfairly or have other appropriate grounds for an appeal.<\/p>\n
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.<\/p>\n
Written answer question guidance<\/p>\n
The following written questions use a range of \u201cinstructional words\u201d such as \u201cidentify\u201d or \u201cexplain\u201d, which tell you how you should answer the question. Use the definitions below to assist you to provide the type of response expected. <\/p>\n
Note that the following guidance is the minimum level of response required. <\/p>\n
Analyse: when a question asks you to analyse something, you should do so in detail, and identify important points and key features. Generally, you are expected to write a response one or two paragraphs long. <\/p>\n
Compare: when a question asks you to compare something, you will need to show how two or more things are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected to write a response one or two paragraphs long.<\/p>\n
Contrast: when a question asks you to contrast something, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response one or two paragraphs long.<\/p>\n
Describe: when a question asks you to describe something, you should state the most noticeable qualities or features. Generally, you are expected to write a response two or three sentences long.<\/p>\n
Discuss: when a question asks you to discuss something, you are required to point out important issues or features and express some form of critical judgement. Generally, you are expected to write a response one or two paragraphs long.<\/p>\n
Evaluate: when a question asks you to evaluate something, you should put forward arguments for and against something. Generally, you are expected to write a response one or two paragraphs long.<\/p>\n
Examine: when a question asks you to examine something, this is similar to \u201canalyse\u201d, where you should provide a detailed response with key points and features and provide critical analysis. Generally, you are expected to write a response one or two paragraphs long.<\/p>\n
Explain: when a question asks you to explain something, you should make clear how or why something happened or the way it is. Generally, you are expected to write a response two or three sentences long.<\/p>\n
Identify: when a question asks you to identify something, this means that you are asked to briefly describe the required information. Generally, you are expected to write a response two or three sentences long.<\/p>\n
List: when a question asks you to list something, this means that you are asked to briefly state information in a list format. <\/p>\n
Outline: when a question asks you to outline something, this means giving only the main points, Generally, you are expected to write a response a few sentences long.<\/p>\n
Summarise: when a question asks you to summarise something, this means (like \u201coutline\u201d) only giving the main points. Generally, you are expected to write a response a few sentences long.<\/p>\n
Assessment Task 1 Instructions as provided to students<\/p>\n
Provide answers to all of the questions below:<\/p>\n
Questions<\/p>\n
Explain the principles and purposes of advertising and provide an example of why the marketing mix needs to be correct. <\/p>\n
Discuss the design principles and elements suitable for the following print media and provide examples of how you would apply these principles to each of the following:<\/p>\n
Newspaper advertising<\/p>\n
Magazine advertising<\/p>\n
Billboards<\/p>\n
Discuss the following key principles of consumer behaviour and their influences on buying behaviour:<\/p>\n
Cultural<\/p>\n
Social<\/p>\n
Personal<\/p>\n
Psychological<\/p>\n
Discuss each of the following factors that may influence consumer behaviour and provide an example for each one:<\/p>\n
Marketing campaigns<\/p>\n
Personal preference<\/p>\n
Economic conditions<\/p>\n
Group influence<\/p>\n
Outline two advertising strategies that could be used to advertise a business\u2019 products or services to consumers.<\/p>\n
Outline two advertising strategies for business-to-business marketing.<\/p>\n
Identify two Acts relevant to advertising and explain their key provisions.<\/p>\n
Identify and summarise two key provisions of Australian Consumer Law that impact on advertising ethics.<\/p>\n
Identify national standards that apply to advertising and explain their key provisions. <\/p>\n
Identify a code of ethics relevant to advertising. Review the Code and based on your review outline three ethical principles that apply to the advertising industry. <\/p>\n
Assessment 2: planning project <\/p>\n
Task summary <\/p>\n
In this assessment task, you are required to interpret a creative brief and prepare an advertising plan for three mass-print media advertisements. <\/p>\n
This assessment is to be completed in the simulated work environment in the SCA.<\/p>\n
Required<\/p>\n
Access to textbooks and other learning materials<\/p>\n
Computer with Microsoft Office and internet access<\/p>\n
Creative Brief<\/p>\n
NatureCare Products Marketing Policy and Procedures<\/p>\n
Planning template<\/p>\n
Timing<\/p>\n
Your assessor will advise you of the due date of these submissions.<\/p>\n
Submit<\/p>\n
Completed planning template<\/p>\n
Role play<\/p>\n
Participate in a meeting with operations Manager (Assessor)<\/p>\n
Assessment criteria<\/p>\n
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.<\/p>\n
Re-submission opportunities<\/p>\n
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. <\/p>\n
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. <\/p>\n
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.<\/p>\n
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.<\/p>\n
\u2003<\/p>\n
Assessment Task 2 Instructions <\/p>\n
Carefully read the following:<\/p>\n
You are the Marketing Manager of NatureCare Products which is a business based in Brisbane, Australia. The company manufactures and retails eco-friendly, high-quality beauty skin care products. <\/p>\n
The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. The company also has an emphasis on eco-friendly packaging. The business was only selling its products through a limited number of health stores in Brisbane and their online store but after last year\u2019s marketing campaigns they have successfully gotten their products onto the shelves of a major department store. <\/p>\n
Management has decided to run another two advertising campaigns over the next six months to boost brand awareness before Christmas. The campaign will utilise three mass print media forums and you have been tasked with creating the advertisements. <\/p>\n
Complete the following activities:<\/p>\n
Interpret the creative brief<\/p>\n
Read through the creative brief provided to you, along with the marketing policy and procedures. <\/p>\n
Make sure you understand the main points, including central idea and other details including the time, schedule and budget requirements for creating the advertisements and that you understand the policy requirements. Check that all the information in the creative brief is clear, accurate and complete. <\/p>\n
Compile a list of questions you have about the project in preparation for the meeting with the Operations Manager to discuss the creative brief. Also make notes on any errors or omissions or lack of clarity in the information.<\/p>\n
Participate in a meeting <\/p>\n
Have a brief meeting with the Operations Manager (assessor) to confirm your understanding of the brief and ask any questions you have, clarify your understanding of any finer points and all requirements and confirm your timeframes. <\/p>\n
Negotiate on the timeframes with the Operations Manager.<\/p>\n
During the meeting, you will be required to demonstrate effective communication skills including:<\/p>\n
\u2022 Speaking clearly and concisely <\/p>\n
\u2022 Using non-verbal communication to assist with understanding <\/p>\n
\u2022 Asking questions to identify required information <\/p>\n
\u2022 Responding to questions as required <\/p>\n
\u2022 Using active listening techniques to confirm understanding \u2003<\/p>\n
Complete the planning template<\/p>\n
Following the meeting and using the information you have been provided, complete the planning template provided in all sections. <\/p>\n
Your plan needs to include planning for three mass print media advertisements, namely:<\/p>\n
a. A newspaper<\/p>\n
b. A magazine<\/p>\n
c. An outdoor forum<\/p>\n
When you have completed your planning document, check it for accuracy and completeness.<\/p>\n
Send the completed plan to the Operations Manager (assessor) via email for final sign off. <\/p>\n
assessment 3 : Design project<\/p>\n
Task summary <\/p>\n
In this assessment task, you are required to create the three print advertisements from the creative brief in the previous assessment task.<\/p>\n
This assessment is to be completed in the simulated work environment in the SCA.<\/p>\n
Required<\/p>\n
Access to textbooks and other learning materials<\/p>\n
Computer with Microsoft Office and internet access<\/p>\n
Design software<\/p>\n
Timing<\/p>\n
Your assessor will advise you of the due date of these submissions.<\/p>\n
Submit<\/p>\n
Three completed print ad designs<\/p>\n
a newspaper ad<\/p>\n
a magazine ad<\/p>\n
a billboard ad<\/p>\n
Documented feedback from at least two colleagues (class mates).<\/p>\n
Role play<\/p>\n
Participate in a meeting with operations Manager (Assessor)<\/p>\n
Assessment criteria<\/p>\n
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.<\/p>\n
Re-submission opportunities<\/p>\n
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. <\/p>\n
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. <\/p>\n
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.<\/p>\n
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.<\/p>\n
Assessment Task 3 Instructions<\/p>\n
Complete the following activities:<\/p>\n
Create mass print media ads<\/p>\n
Create your three mass media ads for the following mediums using the design software as outlined in your planning document. <\/p>\n
Newspaper<\/p>\n
Magazine<\/p>\n
Billboard. <\/p>\n
Decide on wording and images and make sure you are using the most suitable technique to get your message across. Make up a basic NatureCare logo to use on the advertising. <\/p>\n
Check for balance and focus in the advertisements to make sure it is aesthetically pleasing and that the size and position of the ads are in harmony with the principles and elements of design.<\/p>\n
Make sure your typeface selections suit the media and the message and check the layout and the balance of white space and margins.<\/p>\n
Make sure the layout unifies the various design elements incorporated and the focal point is clear and guides a logical reading sequence for the viewer and that you include appropriate headings and taglines. <\/p>\n
Check draft<\/p>\n
Check the draft against the details in the advertising brief and ensure all legal and ethical requirements have been taken into consideration. <\/p>\n
When you are satisfied with your drafts, get feedback on your draft advertisements from two colleagues (class mates) and make changes you agree with to improve your design. Have a brief meeting with them but also get them to document their feedback for you to hand in as part of your assessment.<\/p>\n
Participate in a meeting<\/p>\n
You are required to participate in a meeting with the Operations Manager (your assessor) to present your final designs for approval. <\/p>\n
These can be presented digitally or be printed. You will present these in person to the assessor during class time. <\/p>\n
BSBADV509 Create mass print media advertisements | SALISBURY COLLEGE AUSTRALIA 2020 | RTO No.:45062 | RICOS:03565E | L3, L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page 16 of 20<\/p>\n","protected":false},"excerpt":{"rendered":"
Student Assessment Task BSBADV509 Create Mass Print Media Advertisements Student Assessment Task Student Name Student Id Contents Contents 2 Assessment information 3 Assessment instructions 4 Student assessment agreement 6 Assessment Task Cover Sheet 7 Assessment Task 1: Written questions 8 Assessment 2: planning project 12 assessment 3 : Design project 15 Assessment information The assessment […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-78971","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/78971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=78971"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/78971\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=78971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=78971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=78971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}