MKTG 2438 Direct Marketing Strategy<\/p>\n
For the project you will need to develop FOUR strategies each on your own for your magazine concept. These strategies should be a part of your term project. This is an addition to your group submission, but it is individual. I have noted points you should have in each of your strategies, but you should apply all course content to each strategy. Each strategy should be about 500 words and you can include a photoshop or sketch design of your creative if needed.<\/p>\n
List Strategy:<\/p>\n
Explain the type of list you are using\/creating? (House, Response or Compiled): Explain<\/p>\n
Approach: How are you getting this list? What is the size of this list?<\/p>\n
If this is a House list, which list are you using, why are you using it and how are you using it?<\/p>\n
If this is a Response list, what business are you approaching? How are you working with this business to develop this list?<\/p>\n
Offer Strategy:<\/p>\n
What is the offer you are giving this list?<\/p>\n
What type of offer is this?<\/p>\n
Explain why you are giving this offer?<\/p>\n
Pricing\/Payment terms?<\/p>\n
Time length of offer?<\/p>\n
Incentives?<\/p>\n
Risk Reductions?<\/p>\n
Creative Strategy:<\/p>\n
What type of medium are you using for this strategy? (print, mail, insert, tv, radio, magazine, website, web banner, social advertising)<\/p>\n
Describe your creative (look and feel, design, layout and font, photos, sounds)<\/p>\n
Include sketch\/design of Creative? Script\/description of creative for tv\/radio\/social video?<\/p>\n
Approach:<\/p>\n
When do you plan to use this strategy?<\/p>\n
What is the size of the list you are hoping to acquire\/target?<\/p>\n
What is the open rate (for E-mails, mail, If applicable)?<\/p>\n
What is the response rate (giving contact information)? Are you adding these people to your list?<\/p>\n
What is the conversion rate (actual people subscribing to the new HIP magazine):<\/p>\n
What is the rationale for these rates?<\/p>\n","protected":false},"excerpt":{"rendered":"
MKTG 2438 Direct Marketing Strategy For the project you will need to develop FOUR strategies each on your own for your magazine concept. These strategies should be a part of your term project. This is an addition to your group submission, but it is individual. I have noted points you should have in each of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-79040","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/79040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=79040"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/79040\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=79040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=79040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=79040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}