{"id":79052,"date":"2021-12-02T18:47:31","date_gmt":"2021-12-02T18:47:31","guid":{"rendered":"https:\/\/papersspot.com\/blog\/2021\/12\/02\/imc-team-video-rubric-product-originality-of-idea-appropriate-and-creative\/"},"modified":"2021-12-02T18:47:31","modified_gmt":"2021-12-02T18:47:31","slug":"imc-team-video-rubric-product-originality-of-idea-appropriate-and-creative","status":"publish","type":"post","link":"https:\/\/papersspot.com\/blog\/2021\/12\/02\/imc-team-video-rubric-product-originality-of-idea-appropriate-and-creative\/","title":{"rendered":"IMC Team Video \u2013 Rubric Product (originality of idea, appropriate and creative)"},"content":{"rendered":"<p>IMC Team Video \u2013 Rubric<\/p>\n<p> Product (originality of idea, appropriate and creative)<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Segmentation (considers the entire possible market)<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Targeting (appropriately chooses the target segment or segments):<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Positioning (Brand positioning is appropriate for the targeted segment or segments):<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Place (rationale is logical and appropriate)<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Price (rationale is logical and appropriate)<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Promotional Plan ($1 million budget for plan)<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Creative Execution (can be a Facebook ad, Magazine ad, audio ad, etc.)<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Use of Persuasive Techniques (Elements of Persuasion are thoughtfully utilized):<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Quality and Effectiveness of Presentation (video quality and time limit):<\/p>\n<p> Does not meet expectations Meets expectations Exceeds expectations<\/p>\n<p> 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0<\/p>\n<p> Total Score out of 10: ___________<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMC Team Video \u2013 Rubric Product (originality of idea, appropriate and creative) Does not meet expectations Meets expectations Exceeds expectations 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0 Segmentation (considers the entire possible market) Does not meet expectations Meets expectations Exceeds expectations 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0 Targeting (appropriately chooses the target segment or segments): Does not meet expectations Meets expectations Exceeds expectations 0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..\u2026&#8230;0.8\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u20261.0 Positioning (Brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-79052","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/79052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=79052"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/79052\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=79052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=79052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=79052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}