Read articles about public media fundraising and answer the questions<\/p>\n
Public media fundraising relies primarily on two sources of financial support: individual giving (membership) and underwriting (business support). Other sources of revenue for public radio and public television stations includes foundation and grant support.<\/p>\n
Below, read these articles about public media fundraising and underwriting. When you complete these readings, please answer the three questions below.<\/p>\n
Readings:<\/p>\n
Why listeners give to public radio:\u00a0Why listeners give to public radio.docx<\/p>\n
Read sections 1, 4, and 6 from Audience 98: Public Service, Public Support\u00a0A98 in Color.pdf<\/p>\n
What Turns a Listener into a Giver?\u00a0(Links to an external site.)\u00a0(Links to an external site.)<\/p>\n
On-air, online, and on demand: The Changing Face of Public Radio Membership\u00a0(Links to an external site.)<\/p>\n
What is underwriting for a public radio station?\u00a0(Links to an external site.)<\/p>\n
Example of a radio station’s underwriting policy from Radio Boise\u00a0(Links to an external site.)<\/p>\n
Questions:<\/p>\n
In your own words, describe the “Stairway to Given.” Describe the steps and its importance to public radio fundraising.<\/p>\n
Factors including listening, education, belief in the mission of and supporting public media are important predictors of whether or not a listener will give to public radio. While all of these factors increase the predictive behavior to donating, what two factors do you consider to be the most important and why?<\/p>\n
The FCC outlines specific legal guidelines that public radio stations need to follow to broadcast underwriting announcements on their stations.<\/p>\n
The following copy CAN NOT be broadcasted on public radio stations. Explain why this does NOT follow the FCC guidelines for underwriting. <\/p>\n
“Support for WXYZ comes from T&T Toyota, selling their excellent, fuel efficient, new Hybrid cars, for a new low price of $25,000. Buy before January 2021 and you will get 10% off regular financing, and your first tank of gas is on us. Come down to T&T Toyota and visit our website at: www.tttoyota.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Read articles about public media fundraising and answer the questions Public media fundraising relies primarily on two sources of financial support: individual giving (membership) and underwriting (business support). Other sources of revenue for public radio and public television stations includes foundation and grant support. Below, read these articles about public media fundraising and underwriting. When […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-79091","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/79091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=79091"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/79091\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=79091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=79091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=79091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}