For Instructor\u2019s Use only<\/p>\n
Instructor\u2019s Name: <\/p>\n
Students\u2019 Grade: Marks Obtained\/Out of<\/p>\n
Level of Marks: High\/Middle\/Low<\/p>\n
Instructions \u2013 PLEASE READ THEM CAREFULLY <\/p>\n
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.<\/p>\n
Assignments submitted through email will not be accepted.<\/p>\n
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.<\/p>\n
Students must mention question number clearly in their answer.<\/p>\n
Late submission will NOT be accepted.<\/p>\n
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. <\/p>\n
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).<\/p>\n
Submissions without this cover page will NOT be accepted. <\/p>\n
Course Learning Outcomes-Covered<\/p>\n
Aligned<\/p>\n
PLOs<\/p>\n
Course Learning Outcomes (CLOs)<\/p>\n
MGT.M.3.2<\/p>\n
The capacity to write coherent project about a case study or an actual research about ethics<\/p>\n
General Motors\u2019 Failure to Consider Stakeholders<\/p>\n
General Motors (GM) has struggled with its brands and its image. Over the years, it has jettisoned some of its once-popular brands, including Oldsmobile and Pontiac, sold many others, and climbed back from a 2009 bankruptcy and reorganization. The automaker was hiding an even bigger problem, however: The ignition switch in many of its cars was prone to malfunction, causing injury and even death. The faulty switches caused 124 deaths and 273 injuries, and GM was finally brought to federal court. In 2014, the company reached a settlement for $900 million and recalled 2.6 million cars.<\/p>\n
The case exemplifies the tension between the concept that \u201cthe only goal of business is to profit, so the only obligation that the businessperson has is to maximize profit for the owner or the stockholders\u201d on one hand, and the ethical obligations a company owes to its other stakeholders on the other. GM\u2019s failure to consider its stakeholders and consumers when choosing not to report the potential for malfunction of the ignition switches led to an ethical breakdown in its operations and cost the company and its customers dearly. In addition, by treating customers as only a means toward an end, the company turned its back on a generation of loyal buyers.<\/p>\n
Case Questions <\/p>\n
What virtues and values shared by its long-time customers did General Motors betray by failing to disclose an inherent danger built into its cars? (Not less than 600 words) 2.5-Marks<\/p>\n
How do you think that betrayal affected the company\u2019s brand and the way car buyers felt about the firm? How might it have affected its shareholders\u2019 views of GM? (Not less than 600 words) 2.5-Marks<\/p>\n","protected":false},"excerpt":{"rendered":"
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