Case 8: An Exemplar LFB TV ad <\/p>\n
Your task is to find a TV advertisement on YouTube (no longer than 30 seconds) that presents a new innovative feature or service.<\/p>\n
Present the link to the ad and its title on Youtube.<\/p>\n
In words describe the customer value proposition.<\/p>\n
Explain where in the ad it states that it is a first or clearly superior to all of the competition.<\/p>\n
Describe what attention getting tactics are used at the start of the ad and in the ad.<\/p>\n
Describe any clever features of the ad.<\/p>\n
Does the ad present a particular target segment;<\/p>\n
Example: (see also Zerowater original ad on YouTube (father and daughter). The ad is an excellent example of a customer value proposition because it has objective information about how Zerowater is twice as effective at removing contaminants than the leading competitor. Try to find such an ad)<\/p>\n
2020 Chevy Silverado – Invisible Trailer: Chevy Commercial <\/p>\n
https:\/\/youtu.be\/Mh1S9f8bdm0 <\/p>\n
CVP: A completely unrestricted view of what is behind a large trailer that is being towed by a GM truck.<\/p>\n
It states that this is a world\u2019s first, GM is the first to offer such a visibility feature.<\/p>\n
The ad starts with a distant view of a truck with a large trailer attached. Not very exciting or attention grabbing. First voice over words are \u201cHi guys\u2026\u201d<\/p>\n
The ad claims that the trailer is made invisible but does not describe how it works, how it is achieved (presumably by the attachment of a video camera to the back of the trailer that is Blue Tooth connected to the screens on the dash and the rear view mirror). There is a clever aside where one of the actors in getting into the tuck comments on how attractive the interior is \u2013 seems pretty spontaneous and authentic. <\/p>\n
No particular usage segment is illustrated. The ad does not show in what situations the feature is really useful such as backing a horse trailer into a parking place, a boat trailer down a slip, to check on build-up of traffic behind or when kids are playing behind the trailer. When illustrated it does not illustrate \u201cthis is why it is useful, this is the benefit\u201d use. The actors in the ad do not appear to represent a particular profitable segment.<\/p>\n","protected":false},"excerpt":{"rendered":"
Case 8: An Exemplar LFB TV ad Your task is to find a TV advertisement on YouTube (no longer than 30 seconds) that presents a new innovative feature or service. Present the link to the ad and its title on Youtube. In words describe the customer value proposition. Explain where in the ad it states […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-79146","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/79146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=79146"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/79146\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=79146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=79146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=79146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}