Assignment Brief<\/p>\n
Module Code and Title <\/p>\n
MKT 6B3 Consumer and Marketing Psychology<\/p>\n
Assignment Number & Title<\/p>\n
Assessment 2 \u2013 Group Report<\/p>\n
Assessment Type<\/p>\n
(e.g. Presentation, Essay, Report etc.)<\/p>\n
Group Report<\/p>\n
Weighting of assessment (%TMM) <\/p>\n
30%<\/p>\n
Assessment Learning Outcomes <\/p>\n
B) Skills<\/p>\n
4. Demonstrate global awareness in terms of both cultural and business contexts.<\/p>\n
5. Demonstrate self-confidence in dealing with the challenges that arise from self-directed learning.<\/p>\n
Module Leader <\/p>\n
Jenny Bratherton<\/p>\n
External Examiner <\/p>\n
Nicholas Telford<\/p>\n
Submission Details <\/p>\n
Submission Deadline <\/p>\n
17\/12\/2021<\/p>\n
Release of Feedback <\/p>\n
15\/01\/2022<\/p>\n
Completing Your Assignment <\/p>\n
What am I required to do in this assignment?<\/p>\n
In this assessment you will be detailing the content from your presentation and providing in depth recommendations for the company moving forward. Based on the analysis you completed for assessment 1, you will be expected to provide recommendations based on the segmentation, targeting and positioning strategy that you included in your presentation. Your recommendations could consider the following:<\/p>\n
Is the company targeting the correct people?<\/p>\n
Are they employing the correct media?<\/p>\n
Should the positioning of the offering be modified?<\/p>\n
Are the market segments viable?<\/p>\n
The report is to be presented in a report format with title, objectives, introduction, executive summary, findings, conclusions and recommendations. Please also include the referencing you used in your presentation and anything additional which underpins your recommendations. Please also write in Arial 12 font and double space your work.<\/p>\n
Objectives<\/p>\n
You can incorporate your objectives into each section or you can write a separate recommendations section at the end of your report.<\/p>\n
Theory Use and Referencing Credible Sources<\/p>\n
You will need to include theory analysis to add credibility to your ideas. You will also need to add credible references to your report. You should aim to incorporate at least 9 credible sources into your work. <\/p>\n
Word Count<\/p>\n
There is no set work count for each section. Your group may have more to write about in one section than another. As long as the overall word count is 2000 words it is up to your group to decide what information to include in each section.<\/p>\n
Is there a size limit? <\/p>\n
2,000 words.<\/p>\n
What do I need to do to pass?<\/p>\n
To pass this assignment you need to work closely with your group to ensure your report flow well together. You need to make well thought through recommendations based on your analysis carried out for assessment 1.<\/p>\n
How do I produce high quality work that merits a 70% or above grade? <\/p>\n
Excellent reports will contain elements of critical analysis \u2013 particularly when conducting a gap analysis and providing future facing recommendations based on this.<\/p>\n
How does assignment relate to what we are doing in the scheduled sessions?<\/p>\n
Through this report you will be demonstrating your understanding of the presentation topic you delivered on for assignment 1 and synthesizing this information. This assignment allows you to explore models and theories covered throughout the semester and apply them to the brand you conducted your STP analysis on.<\/p>\n
How will I receive formative feedback for this assignment?<\/p>\n
You will be able to discuss the purpose of your project with your seminar tutor through one to one feedback and indicate how you intend to tackle the brief.<\/p>\n
Marks and Feedback <\/p>\n
How will my assignment be marked?<\/p>\n
Your assignment will be marked according to the threshold expectations above and the marking criteria below. You can use them to evaluate your own work and estimate your grade before you submit.<\/p>\n
Marking Criteria Table <\/p>\n
Undergraduate Programmes <\/p>\n
Grade <\/p>\n
Marking Criteria and Weighting <\/p>\n
Research and Referencing<\/p>\n
35%<\/p>\n
Analysis<\/p>\n
40%<\/p>\n
Mechanical Soundness<\/p>\n
10% <\/p>\n
Cohesion of Ideas<\/p>\n
15%<\/p>\n
90-100 <\/p>\n
Common Assessment Scale 8<\/p>\n
Expert referencing throughout citing resources beyond the confines of the module and pushed the boundaries of knowledge.<\/p>\n
Demonstrates a highly professional level of critical analysis extending beyond the module requirements.<\/p>\n
The report is professionally written and is of industry standard.<\/p>\n
The report pushes boundaries of knowledge in the field of marketing.<\/p>\n
80-89 <\/p>\n
Common Assessment Scale 7<\/p>\n
The report demonstrates an outstanding commitment to research and wider reading in the chosen field.<\/p>\n
There is an impressive number of varied sources cited which are utilised in an impactful manner.<\/p>\n
Exceptional analysis and critique of theory offering recommendations throughout.<\/p>\n
The report is of a superior level and the executions of all areas of the brief are outstanding.<\/p>\n
An outstanding level of knowledge is displayed in how to synthesize ideas and theories.<\/p>\n
70-79<\/p>\n
Common Assessment Scale 6<\/p>\n
The report not only demonstrates an excellent level of research but also draws on models, ideas, lecture and seminar materials to fully demonstrate the student\u2019s understanding of the topic including some original thoughts (personal experiences) supported by relevant research. It is written in a reflective style using a reflective model to help structure the thinking process.<\/p>\n
Excellent use of varied sources which fully underpin ideas.<\/p>\n
The report is delivered as a well-rounded and excellent critique of all the areas covered in the brief. Recommendations are intelligent and conclusions are sound.<\/p>\n
Professional report with good attention to detail throughout.<\/p>\n
There is excellent knowledge displayed of how theories and models and the use of creativity underpin recommendations made.<\/p>\n
60-69<\/p>\n
Common Assessment Scale 5<\/p>\n
The report contains a very good level of research including, for example, research about consumer and marketing issues, self- reflection, case studies and journal articles demonstrating that considerable further research has been undertaken to build upon the materials provided<\/p>\n
Very good use of a variety of sources to underpin ideas<\/p>\n
The report demonstrates a very good level of analysis of most areas of the brief and further demonstrates a level of critique, showing that the students have considered all aspects. Recommendations are well thought through.<\/p>\n
Very good, professional layout with clear attention paid to elements such as spelling, visuals etc.<\/p>\n
There is a very good level of knowledge displayed of how to use creative ideas and theories to create viable solutions.<\/p>\n
50-59<\/p>\n
Common Assessment Scale 4<\/p>\n
The report contains a good level of research extending beyond the materials provided during lectures and seminars. <\/p>\n
Sources used are credible and are used to back up ideas, although they could be better integrated.<\/p>\n
The report demonstrates a good level of analysis of some of the key areas of the brief. There is an attempt to critique theory but recommendations need further development.<\/p>\n
A reasonable level of attention to presentation and the sections flow well together.<\/p>\n
There is a good level of cohesion and strong evidence of creative thinking and application of theory. <\/p>\n
40-49<\/p>\n
Common Assessment Scale 3<\/p>\n
The report contains a satisfactory level of research although it is limited primarily to the materials provided during lectures and seminars.<\/p>\n
Limited credible sources are provided but are not woven into the presentation.<\/p>\n
The report provides a satisfactory level of analysis but is limited in content and recommendations<\/p>\n
Fairly poor presentation but some effort made to ensure the work flows.<\/p>\n
There is a satisfactory level of cohesion of ideas but little creativity evident<\/p>\n
30-39<\/p>\n
Common Assessment Scale 2<\/p>\n
The report contains no evidence of any research having taken place. <\/p>\n
There are no credible references provided.<\/p>\n
Very poor application of theory to practice indicating a complete lack of understanding of the theory. No recommendations provided. <\/p>\n
Little attention paid to style or presentational issues.<\/p>\n
There is no evidence of cohesion of ideas.<\/p>\n
11-29<\/p>\n
Common Assessment Scale 1<\/p>\n
Very limited evidence of any research having taken place.<\/p>\n
Purely descriptive work with no application of theory. No recommendations provided.<\/p>\n
Extremely poor attempt with sloppy errors throughout.<\/p>\n
A very poor attempt with no logical arguments provided.<\/p>\n
0-10<\/p>\n
Common Assessment Scale 0<\/p>\n
No attempt made to include any sources.<\/p>\n
No theory mentioned and nothing provided that in any way links to the brief.<\/p>\n
No attention paid at all to presentation of the report.<\/p>\n
No effort made to address the brief.<\/p>\n
Regent\u2019s University Generic Descriptors <\/p>\n
Band<\/p>\n
Conversion scale for UG Programmes<\/p>\n
Conversion scale for PG Programmes<\/p>\n
Generic descriptors<\/p>\n
8<\/p>\n
90 – 100<\/p>\n
90 – 100<\/p>\n
All learning outcomes and task specifications have been achieved to an exceptionally high standard (according to the level of study).<\/p>\n
The outcome of the assessment task is presentable in a professional context and may extend practical or theoretical knowledge in the field. It displays an exceptionally high level of understanding, evaluation, insight, analysis, reflection and\/or criticality (according<\/p>\n
to the level of study), and connections are developed both within and beyond the task set.<\/p>\n
The work\u2019s organisation, structure and presentation are developed to an exceptionally high standard.<\/p>\n
7<\/p>\n
80 – 89<\/p>\n
80 – 89<\/p>\n
All learning outcomes and task specifications have been achieved to an outstanding standard (according to the level of study).<\/p>\n
The outcome of the assessment demonstrates an outstanding display of understanding, exploration, evaluation, insight, analysis, reflection, criticality and\/or research (according to the level of study). Connections are developed both within and beyond the task set.<\/p>\n
The work\u2019s organisation, structure and presentation are developed to an outstanding standard.<\/p>\n
6<\/p>\n
70 – 79<\/p>\n
70 – 79<\/p>\n
All learning outcomes and task specifications have been achieved to high standard (according to the level of study).<\/p>\n
The outcome of the assessment demonstrates an excellent display of understanding, exploration, evaluation, insight analysis, reflection, criticality and\/or research (according to the level of study), and connections are developed both within and beyond the task set.<\/p>\n
The work\u2019s organisation, structure and presentation may be developed to an excellent standard.<\/p>\n
5<\/p>\n
60 – 69<\/p>\n
60 – 69<\/p>\n
All learning outcomes have been achieved at a good and some to a very good standard (according to the level of study).<\/p>\n
The outcome of the assessment demonstrates a very good level of understanding, exploration, evaluation, analysis, reflection, criticality, some insight and\/or very good research (according to the level of study), and connections are established within the task set, and in some cases reaching beyond.<\/p>\n
The work\u2019s organisation, structure and presentation may be developed to a very good standard.<\/p>\n
4<\/p>\n
50 – 59<\/p>\n
55 – 59<\/p>\n
Most learning outcomes have been met at a good standard (according to the level of study).<\/p>\n
The outcome of the assessment demonstrates a good understanding, exploration, evaluation, analysis, and some reflection, criticality and\/or appropriate research. (According to the level of study)<\/p>\n
The work\u2019s organisation, structure and presentation may be appropriately developed.<\/p>\n
3<\/p>\n
40 – 49<\/p>\n
50 – 54<\/p>\n
All learning outcomes have been met to a minimum satisfactory standard (according to the level of study).<\/p>\n
The outcome of the assessment shows an adequate understanding, of major ideas, with little insight and basic research. Limited level of analysis, reflection and\/or criticality (according to the level of study).<\/p>\n
The outcome of the task shows ability to paraphrase concepts and theories, with limited ability to make connections.<\/p>\n
The work may be disorganised, and the structure and presentation may be barely adequate.<\/p>\n
2<\/p>\n
30 – 39<\/p>\n
36 – 49<\/p>\n
Most learning outcomes have almost been met, whilst the rest have not (according to the level of study).<\/p>\n
The outcome of the assessment shows a limited understanding of major ideas, with little insight, very basic research, and very limited ability to make connections. No analysis, reflection and\/or criticality (according to the level of study)<\/p>\n
The work may be disorganised, and the structure and presentation may be barely adequate.<\/p>\n
1<\/p>\n
11 \u2013 29<\/p>\n
21 \u2013 35<\/p>\n
The majority of the learning outcomes have not been met (according to the Level). The outcome of the assessment task is incomplete, flawed, very limited and\/or presents significant inaccuracies.<\/p>\n
The outcome of the assessment shows very limited understanding with no insight, and very limited ability to make connections within basic ideas in the field, very fragmented. Lacks research. No analysis, reflection or criticality (according to the level of study)<\/p>\n
The work is disorganised, and unstructured. Presentation is barely adequate.<\/p>\n
0<\/p>\n
0 – 10<\/p>\n
0 – 20<\/p>\n
None of the learning outcomes have been met. The task has not been addressed by the student, or there is no assessable task.<\/p>\n
The outcome of the assessment shows no understanding of basic ideas, with no insight and shows no ability to make connections within basic ideas in the field, or the connections are completely irrelevant. Lacks research. No understanding, analysis, reflection nor criticality.<\/p>\n
The work completely lacks organisation and structure. Presentation is completely inadequate.<\/p>\n
3<\/p>\n","protected":false},"excerpt":{"rendered":"
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