HTM 402 \u2013 Literature Review<\/p>\n
This assignment is worth 20% of total class grade.<\/p>\n
Due date: February 24 (Word document submitted in the D2L Folder). Late papers within 24 hours will be penalized 20% of total maximum grade. Late papers beyond 24 hours will receive 0 (zero) points.<\/p>\n
Following the annotated bibliography assignment, where you identified 10 academic articles and annotated them, the literature review takes you one step further in reading, understanding, and integrating your readings. <\/p>\n
One objective is to read the academic literature, understand concepts, identify threads of thoughts and opinions, find studies that make recommendations and that allow us to better grasp marketing issues.<\/p>\n
For this literature review, you can choose one of the following topics:<\/p>\n
The increased concern for sustainability and companies\u2019 branding and communication strategies<\/p>\n
Developing Canadian residential schools as \u201cdark tourism\u201d attractions<\/p>\n
The impact of covid-19 restrictions on customers\u2019 perceptions of quality service <\/p>\n
Regenerative tourism and new product development<\/p>\n
Recovery from a crisis and marketing strategies <\/p>\n
Green marketing in the hotel sector<\/p>\n
Customer service quality as a competitive advantage<\/p>\n
Events as marketing tools for destinations<\/p>\n
The impact of technology (AI, VR, Robots, etc.) on marketing strategies<\/p>\n
You can also choose any marketing-related topic, as long as it is connected to hospitality and tourism.<\/p>\n
Your paper should have a title page, a title, and should follow the following format (you should, of course, have subsections, depending on your topic):<\/p>\n
Introduction (Introduce the issue. What is the topic?)<\/p>\n
Literature review (read this Library tutorial and watch this video) <\/p>\n
Conclusion<\/p>\n
List of references (References should be APA style; they should all be academic references)<\/p>\n
Format of the paper and references should be APA style (except for 1.5 spacing).<\/p>\n
Papers should be from 2000 to 2,500 words long, not including the list of references.<\/p>\n
The minimum number of academic references for the literature review should be 20.<\/p>\n
Attention to plagiarism! May I remind you that you may not copy and paste the contents of a work for another course or for another assignment! I will use Turnitin to check for plagiarism. There may be some similarities if you use \u201cquotes\u201d and citations, but the similarity rate should be below 15% (without counting the list of references).<\/p>\n
Evaluation Rubrics<\/p>\n
Presentation \/ language accuracy (spelling and grammar) \/ APA style (for in text references) \u2013 4 pts<\/p>\n
Introduction (clarity \/ presentation and framing of the topic \/ problem) \u2013 4 points <\/p>\n
Literature review (integrating the literature in a discussion, synthesizing articles, structuring the review with subheadings) \u2013 8 points<\/p>\n
Reference list (academic references and APA style) \u2013 4 points<\/p>\n
You may want to read and watch the following:<\/p>\n
What is a concept map?<\/p>\n
https:\/\/www.youtube.com\/watch?v=2IUZWZX4OGI <\/p>\n
https:\/\/libguides.mcmaster.ca\/litreview<\/p>\n
https:\/\/libguides.ecu.edu\/c.php?g=17278&p=763177<\/p>\n","protected":false},"excerpt":{"rendered":"
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