D1 Marshall Field\u2019s Becomes Macy\u2019s: Understanding Retail Brand<\/p>\n
INSTRUCTIONS<\/p>\n
When preparing for your discussion post on this case, it is recommended that you read through it several times.<\/p>\n
Read through it the first time to familiarize yourself with the prompt.<\/p>\n
On the second reading, consider your assigned role in the situation, and let that guide your perspective.<\/p>\n
Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies.<\/p>\n
Next, consider the concepts, theories, tools and research you need to use to address the issues presented.<\/p>\n
Then, complete any research, analysis, calculations, or graphing to support your decisions and make recommendations.<\/p>\n
BACKGROUND<\/p>\n
In 2005, Marshall Field\u2019s department stores officially became a part of the Macy\u2019s chain. With the new acquisition came the task of\u00a0rebranding\u00a0the Marshall Field\u2019s stores into the Macy\u2019s family. Some critics did not accept this transition gracefully. This case study focuses on the elements of a retail brand and the challenges to\u00a0rebranding\u00a0an established institution.<\/p>\n
PROMPT<\/p>\n
You are the part of a\u00a0marketing\u00a0team that has been tasked with\u00a0rebranding\u00a0its company\u2019s stores. The CEO explained to your team that he does not want their\u00a0rebranding\u00a0experience to mirror the issues faced by Macy\u2019s. Read the Case Study\u00a0Marshall Field\u2019s Becomes Macy\u2019s: Understanding Retail Brand<\/p>\n
\u00a0(Links to an external site.)<\/p>\n
\u00a0and review the module resources. Answer the following questions and make sure to support your answers with relevant scholarly resources.<\/p>\n
Tasks:<\/p>\n
In the discussion forum, answer the following:<\/p>\n
Analyze customer motivation and behavior in response to the\u00a0rebranding\u00a0of Marshall Field\u2019s.<\/p>\n
Which\u00a0rebranding\u00a0strategies would be most effective for any company to use to avoid the same response that Macy\u2019s received during their transition?<\/p>\n
In response to your peers, assume you are the CEO of the Company. Are their proposed\u00a0rebranding\u00a0strategies appropriate to avoid resistance from critics during the transition? Why or why not?<\/p>\n
Support your answers using relevant, scholarly resources and citations in APA format.<\/p>\n
Responses should comprise 200-600 words.<\/p>\n
References<\/p>\n
Lavin, M. (2009).\u00a0Marshall Field\u2019s Becomes Macy\u2019s: Understanding retail brand<\/p>\n
\u00a0(Links to an external site.)<\/p>\n
. International Journal of Retail and Distribution Management, 37 (11). 993-1007.<\/p>\n
Consult the\u00a0Discussion Posting Guide\u00a0for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on the “Reply”. Then copy\/paste the text into the message field, and click “Post Reply.”\u00a0<\/p>\n
To respond to a peer, click \u201cReply\u201d beneath her or his post and continue as with an initial post.<\/p>\n
Evaluation<\/p>\n
This discussion will be graded using the discussion board rubric. Please review this rubric, located on the\u00a0Rubrics page\u00a0within the Start Here module of the course, prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade.<\/p>\n","protected":false},"excerpt":{"rendered":"
D1 Marshall Field\u2019s Becomes Macy\u2019s: Understanding Retail Brand INSTRUCTIONS When preparing for your discussion post on this case, it is recommended that you read through it several times. Read through it the first time to familiarize yourself with the prompt. On the second reading, consider your assigned role in the situation, and let that guide […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-93319","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=93319"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93319\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=93319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=93319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=93319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}