1._____ A society in which a large part of people\u2019s sense of identity and meaning is achieved through the purchase and use of consumer goods and services.<\/p>\n
Classism<\/p>\n
Consumer society<\/p>\n
Consumerism<\/p>\n
Consumption<\/p>\n
2._____The act of relating to objects or persons in terms of their value.<\/p>\n
Commodification<\/p>\n
Consumerism<\/p>\n
Consumption<\/p>\n
Classism<\/p>\n
3._____ the degree to which a firm owns its upstream suppliers and its downstream buyers with the goal of increasing the company’s power in the marketplace.<\/p>\n
Horizontal integration<\/p>\n
Vertical integration<\/p>\n
Lateral integration<\/p>\n
Backward integration<\/p>\n
4._____Billy always needs to have the newest tech devices just so they can show them off to their friends. Billy is engaging in:<\/p>\n
Commodification<\/p>\n
Classism<\/p>\n
Conspicuous consumption<\/p>\n
Semiotics<\/p>\n
5._____ The belief that satisfaction of consumers\u2019 needs and wants is the ultimate economic goal and that the economy is fundamentally ruled by consumer desire.<\/p>\n
Classism<\/p>\n
Commodification<\/p>\n
Conspicuous consumption<\/p>\n
Consumer sovereignty<\/p>\n
6._____Billy is always first in line to get the newest tech device. Billy would be considered an:<\/p>\n
Innovator<\/p>\n
Early adopter<\/p>\n
Early majority <\/p>\n
Laggard<\/p>\n
7._____The percentage of customers who have some contact with an employee.<\/p>\n
Waiting time<\/p>\n
Interception rate<\/p>\n
Conversion rate<\/p>\n
Hand allotment<\/p>\n
8._____The number of shoppers that are converted into customers\/buyers.<\/p>\n
Waiting time<\/p>\n
Interception rate<\/p>\n
Conversion rate<\/p>\n
Hand allotment<\/p>\n
9._____The last stage in the life cycle of a product is:<\/p>\n
Use & maintenance<\/p>\n
Production<\/p>\n
Disposal<\/p>\n
Purchasing<\/p>\n
10._____ A ________________is defined as one that exposes the greatest portion of its goods to the greatest number of its shoppers for the longest period of time.<\/p>\n
Smart store<\/p>\n
Good store<\/p>\n
Hand allotment<\/p>\n
Waiting time<\/p>\n
11._____ Spreading of a cultural trait from one society to another.<\/p>\n
Cultural diffusion<\/p>\n
Cultural leveling<\/p>\n
Culture<\/p>\n
Conspicuous consumption<\/p>\n
12._____Which research method involves using questionnaires or interviews?<\/p>\n
Content analysis<\/p>\n
Sampling<\/p>\n
Participant observations<\/p>\n
Survey<\/p>\n
13._____The ________________________is the felicitous dispersal of merchandise that bounces shoppers throughout the entire store.<\/p>\n
Butt-brush effect<\/p>\n
Chevroning<\/p>\n
Pinball effect<\/p>\n
Boomerang rate<\/p>\n
14._____ an ideology that equates one\u2019s value as a human being with the social class to which one belongs<\/p>\n
Classism<\/p>\n
Commodification<\/p>\n
Conspicuous consumption<\/p>\n
Consumer sovereignty<\/p>\n
Part 2. True\/False Please WRITE the word in the space provided. 2 Points Each.<\/p>\n
15._________The 1920s saw a proliferation of chain stores and department stores for consumers at all levels of income.<\/p>\n
16._________Absolute deprivation is the sense that one\u2019s own condition is inadequate because it is inferior to someone else\u2019s circumstances<\/p>\n
Part 3. Fill in the Blank Please WRITE your answer in the space provided. 2 Points Each.<\/p>\n
17.Which research method is most often used to study the content of mass media?____________<\/p>\n
18.When a shopper is bumped or jostled while looking at merchandise, they may become uncomfortable, lose interest, and leave the area. This is called the ___________________________________________<\/p>\n
19.A ___________________________is defined as a store that is designed in accordance with how customers walk and where they look.<\/p>\n
20. an ideology that romanticizes the individual who strikes out alone in pursuit of a goal not easily achieved, a goal that often involves risk and one that most people would not readily undertake____________________________________.<\/p>\n
Part 4. Essays <\/p>\n
Answer 4 of the following questions. This is an open-book test, you may refer ONLY to course materials (your notes, course PowerPoints, course readings) as you respond to the questions. You may NOT use any outside materials or on-line sources. You must define all terms in bold and underlined. ALL definitions must be in your own words- any definitions directly copied from course materials will not be counted- examples from class are acceptable, but extra points will be given to original examples. You MAY NOT work with other students, or get assistance from anyone else (parents, friends, academic coaches, etc.)- this is an individual test. You MAY ask the instructor for help. The combined total of your essay answers (NOT including questions) must be at least 3 typed, double spaced pages (font no larger than 12 point, margins at 1 inch). All sources must be cited using in-text citations and a reference list must be attached. 15 points each.<\/p>\n
Explain how shopping malls, chain stores, outlet malls, superstores, etc. have become cathedrals of consumption.<\/p>\n
Explain the difference between use value, exchange value, and sign exchange value.<\/p>\n
Explain the 4 ways to bend time and how they work.<\/p>\n
Explain conspicuous leisure and conspicuous consumption.<\/p>\n
Explain the 6 components of \u201ccontagion.\u201d<\/p>\n
Explain the difference between consumer society, consumer, consumerism, and consumption.<\/p>\n
Explain the difference between an icon, an index, and a symbol.<\/p>\n
Explain the diffusion of innovation, giving an example of a specific technology and how it could be diffused across the five adopter categories.<\/p>\n","protected":false},"excerpt":{"rendered":"
1._____ A society in which a large part of people\u2019s sense of identity and meaning is achieved through the purchase and use of consumer goods and services. Classism Consumer society Consumerism Consumption 2._____The act of relating to objects or persons in terms of their value. Commodification Consumerism Consumption Classism 3._____ the degree to which a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-93512","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=93512"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93512\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=93512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=93512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=93512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}