Personalize this Document in by Viewing it in Word \u2013 Microsoft 365:<\/p>\n
Click on the \u201cView\u201d tab above<\/p>\n
Click on the \u201cImmersive Reader\u201d button located near the top left<\/p>\n
Change the font, spacing, page contrast, use translator, listen to the document <\/p>\n
Assignment: Website Analysis for General Awareness on Google Merchandise Store (GMS)<\/p>\n
Try to think like the you\u2019re the Marketing Manager who works on the\u00a0Google Merchandise Store eCommerce shop that\u00a0sells\u00a0Google-branded\u00a0products. Use the GMS demo account (the dataset) that you connected to Google Analytics (the analysis software\/tool) for this analysis.\u00a0<\/p>\n
Objective(s)<\/p>\n
Demonstrate how to do website analysis for a specific objective with descriptive analytics (what happened?)<\/p>\n
Identify an insight (1, maybe 2) in what you see with diagnostic analytics (why did it happen? why is something important?)<\/p>\n
Communicate the analysis concisely using data-supported narrative and\/or clear data visualization<\/p>\n
Reminders<\/p>\n
Change the timeframe to curate data for the period you want to analyze<\/p>\n
To determine increase\/decrease you need to compare vs. a previous timeframe<\/p>\n
Minimize visual noise for nominal amounts:<\/p>\n
Round any $ to the nearest whole dollar (i.e. $467.67 becomes $468)<\/p>\n
Round any # of something to the nearest whole number (i.e. 567.4 becomes 567)<\/p>\n
However, for % percent keep it consistent and round any % to two decimal places (i.e. 1.11%) even if it\u2019s whole (i.e. 2.20% or 3.00%)<\/p>\n
Instructions<\/p>\n
Download a copy of this document to work with and submit<\/p>\n
Complete parts 1-2 by responding in this document<\/p>\n
Answers can be in clear, succinct bullet point-style sentences vs. long paragraphs<\/p>\n
Use data-supported objective statements<\/p>\n
Keep this document to 2 pages total following the page breaks for each part<\/p>\n
Don\u2019t change formatting (font, size, margins, bullets) or this document won\u2019t be marked<\/p>\n
Under Evaluation, you have a choice of how much effort to invest and what to submit for this assignment based on the mark you want to try to achieve <\/p>\n
1) Your Information<\/p>\n
Your Name (First and Last)<\/p>\n
GBC Student Number<\/p>\n
GBC Email address<\/p>\n
Course CRN<\/p>\n
2) Analysis Question(s)<\/p>\n
When thinking of general (brand) awareness at an overview level for the website, you want to answer:<\/p>\n
Is there more\/less interest from people during the timeframe?<\/p>\n
How did people tend to get to the website overall?<\/p>\n
What happened with general awareness for the GMS in 2019?<\/p>\n
Your answer<\/p>\n
1. How many Sessions did the GMS have in 2019?<\/p>\n
2. How does this number of Sessions compare to 2018?<\/p>\n
3. What\u2019s the difference in the number of Sessions?<\/p>\n
Why did it happen?<\/p>\n
Your answer<\/p>\n
4. Which Channel delivered the highest number of Sessions in 2019?<\/p>\n
5. How does this number of Sessions compare to 2018?<\/p>\n
6. Is this a driver of the change in 2019?<\/p>\n
7. Which Channel(s) drove the change in 2019?<\/p>\n
(We can usually answer the quantitative why it happened. However, because we don\u2019t have the context of working inside Google we won\u2019t know the qualitative \u201cwhy\u201d of the business decision behind the result.)<\/p>\n
Write a concise summary using data-supported statements<\/p>\n
Evaluation<\/p>\n
See the rubric for Digital Marketing Analysis Challenges on GMS in Blackboard for details about evaluation\/marking<\/p>\n
If you want to Meet Standards<\/p>\n
Use Google Analytics to get the seven (7) pieces of information that help you answer the Analysis Question(s) from page 2\u2013enter this in the Your answer column in the tables<\/p>\n
Use the answers that are most important for the data story to write a concise summary using data-supported narrative<\/p>\n
Submit the completed pages 1-2 of this document in PDF format<\/p>\n
If you want to try to Exceed Standards<\/p>\n
Do what\u2019s outlined above in If you want to Meet Standards to help organize your information\u2026and then:<\/p>\n
Create a 2-page (+cover) Slidedoc report using one of the Microsoft PowerPoint templates that was provided in the course resources<\/p>\n
Cover page with Your Name (First and Last), GBC Student Number, GBC Email address, Course CRN<\/p>\n
One Slidedoc page can tell the \u201cwhat happened?\u201d story<\/p>\n
The other Slidedoc page can tell the \u201cwhy it happened?\u201d story<\/p>\n
Each page of a Slidedoc is designed to include these elements along with white space:<\/p>\n
TITLE\u00a0<\/p>\n
Main takeaway\u00a0<\/p>\n
Supporting\u00a0narrative copy\u00a0<\/p>\n
Data visualization (usually 1, absolute maximum of 2 on a page)\u00a0<\/p>\n
Make sure each element on the page is clearly readable at 100% page size (“zoom”)<\/p>\n
Typically, this means the minimum font size of 12pt for the important elements<\/p>\n
Submit the report in PDF format\u2013which will keep your original formatting intact<\/p>\n
Things to Consider<\/p>\n
Sometimes you\u2019ll notice\u00a0different views of data in Google Analytics\u00a0might give slightly different results for the same\/similar measure\u00a0(this also happens in other software). You need to use your best judgment in these situations. In most of these cases the difference isn’t material or significant so just pick one and\u00a0use it consistently.\u00a0<\/p>\n
Sometimes you\u2019ll come up against something you can\u2019t figure out\/solve\u2013hard to translate words\/terms, a bunch of zeros for data\u2013try to search for an answer or make an educated assumption\u2026and call it out where you make an assumption.<\/p>\n
From a data storytelling perspective, you don\u2019t want to\u00a0data dump a bunch of information on a page. 99% of the time screen snipping the full page of data from the dashboard on the screen isn\u2019t a good idea. You are expected to create your own data visualization (i.e. table, bar graph or pie chart) for the analysis to support the story you want to tell from what you\u2019re seeing.\u00a0<\/p>\n
1<\/p>\n","protected":false},"excerpt":{"rendered":"
Personalize this Document in by Viewing it in Word \u2013 Microsoft 365: Click on the \u201cView\u201d tab above Click on the \u201cImmersive Reader\u201d button located near the top left Change the font, spacing, page contrast, use translator, listen to the document Assignment: Website Analysis for General Awareness on Google Merchandise Store (GMS) Try to think […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-93812","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=93812"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93812\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=93812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=93812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=93812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}