Task 2: Individual Service Design Project <\/p>\n
Individual task. <\/p>\n
Format: students must submit 2 documents (Poster format and Research report). <\/p>\n
Details of the group task: <\/p>\n
Challenge: \u201cTo design a new successful service for an existing company\u201d. <\/p>\n
Applying the theory learned in class (units 3 and 4); students will develop a service design project. <\/p>\n
The main objective will be designing a new service and experience economy strategy for a company under their choice. Students will analyze and fix some specific objectives and elements to be considered, in order to define a service strategy and design a new managing service operations and the customer experience relations and protocol procedures. <\/p>\n
The results and conclusions obtained will be presented in class with a poster and submitted as a report, by following the points and contextual information exposed below. <\/p>\n
Expected table of contents \u2013 task points to be included in the poster and the report: REPORT: <\/p>\n
a) \u00a0Introduction: company profile and description. <\/p>\n
b) \u00a0Research procedure: <\/p>\n
\u2713 Market research: competitors. <\/p>\n
\u2713 Service SWOT analyze.
\u2713 Fix the customer profile. <\/p>\n
c) \u00a0Definition of the main general and specific objectives. <\/p>\n
d) \u00a0Definition of the design of the service and the customer service experience strategy. <\/p>\n
e) \u00a0Main results and conclusions. <\/p>\n
f) \u00a0References & Appendix <\/p>\n
POSTER: <\/p>\n
In order to share the results and conclusions obtained during Task 2, students will create and design a \u201cposter\u201d to present in class. The poster must include the most relevant information of the report and results. <\/p>\n
3. Objectives of the task: Students will learn how to create and design the procedure to define a successful service and experience management strategy; understanding the market needs and trends, as well as the importance of the customer relations management during the design process. <\/p>\n
Formalities: <\/p>\n
Wordcount: 2000-2500 words (written report) + poster (1 page format). <\/p>\n
In report: cover, Table of Contents, References and Appendix are excluded of the total wordcount. <\/p>\n
Font: Arial 12,5 pts. <\/p>\n
Text alignment: Justified. <\/p>\n
The in-text References and the Bibliography have to be in Harvard\u2019s citation style. <\/p>\n
Documents (Poster and report) must be submitted in PDF format. <\/p>\n
Submission: Week 6<\/p>\n","protected":false},"excerpt":{"rendered":"
Task 2: Individual Service Design Project Individual task. Format: students must submit 2 documents (Poster format and Research report). Details of the group task: Challenge: \u201cTo design a new successful service for an existing company\u201d. Applying the theory learned in class (units 3 and 4); students will develop a service design project. The main objective […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-93827","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=93827"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93827\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=93827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=93827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=93827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}