Blog, Vlog or Podcast<\/p>\n
Research<\/p>\n
Blog, Vlog or Podcast Title and link<\/p>\n
Hook<\/p>\n
Body: Content, Story, Purpose of the document<\/p>\n
Closing: Action?<\/p>\n
Use this chart to collect your information and take notes. You can cut and paste things like the links. You will use this later to write your email analyzing these sites. As you type in the columns below, they will expand to fit your text.<\/p>\n
SAMPLE<\/p>\n
MEMO<\/p>\n
To: Professor Monteil-Doucette<\/p>\n
From: Student<\/p>\n
Date: October 1, 2021<\/p>\n
Subject: Vlog, Blog, Podcast Analysis<\/p>\n
I am focusing on a degree in Business Administration with a concentration on marketing and social media development. The following blogs have been recommended by many in the field, and personally caught my attention:<\/p>\n
1. \u201cThe Beginner\u2019s Guide to Online Marketing\u201d published by QuickSprout<\/p>\n
https:\/\/www.quicksprout.com\/the-beginners-guide-to-online-marketing\/<\/p>\n
It was not only the heading that drew my attention with its simplistic and direct approach, but the body of the piece. In marketing, the one thing I have learned that is absolutely crucial is the (1) speed at which specialist are bringing on new ideas and strategies, (2) ability to not only create, but to maintain a strong foundation, and (3) ability to act independently and remain relentlessly creative. This blog covers how to combat these struggles that every marketing expert faces. The beginning or \u201chook\u201d is crucial to grab readers in, and their method of emphasizing \u201cbeginner\u201d was nothing but resourceful. They further outlined the reason (\u201cwhy\u201d) readers should read and \u201cwho\u201d the targeted audience is, which is strategic to not waste the time of the viewers before getting too deep in the reading.<\/p>\n
2. \u201cThe State of Inbound 2016 is Here\u201d published by HubSpot<\/p>\n
https:\/\/blog.hubspot.com\/marketing\/state-of-inbound-2016#sm.000977cb51egoethq1l20c57jrl4d<\/p>\n
Now, this title was not as attention grabbing, but my manager actually showed me this publisher. It was a \u201c1 minute read\u201d, which although is not always resourceful, is very effective in cutting to points that may get missed in longer reads. This writing thoroughly and effectively bullet-pointed key resources and \u201cup-to-date\u201d pages on the advancements in marketing. As I learned that creativity and relentlessness is important in this field, staying up to date on technological advancements, social media platforms, and predictions of future disruptors was what caught my eyes as the reader. As a blogger, including multiple resources and names of industry leaders is so beneficial to the reader to further delve into the topic, from other and outside views.<\/p>\n
3. \u201c22 Brutally Honest Landing Page Critiques\u201d published by Unbounce<\/p>\n
https:\/\/unbounce.com\/landing-page-examples\/22-brutally-honest-landing-page-critiques\/<\/p>\n
Not just with marketing, this blog is so fundamental with life and explains the importance of taking constructive criticism. I very much valued the \u201chook\u201d on this piece with its reference of \u201cSimon\u201d, the renowned judge who people fear for his brunt, yet honest criticism. Those who face that fear and want to learn from the criticism have the advantage to grow more and be more successful. This blog took in 22 landing page designs and layered out the critiques for each of them. It is easy to say \u201cwhat to do\u201d on the broad scope of things, as many blogs will say the same thing, but it takes more of a direct approach when examples and visuals are given, backed with critiques on how to fix each one. What I took from this blog was that failures bring more learning and growth opportunities.<\/p>\n
4. \u201cHow to Engineer Your Brand\u2019s Instagram Success Story\u201d published by CMI (Context Marketing Institute)<\/p>\n
https:\/\/contentmarketinginstitute.com\/2019\/11\/instagram-success-story\/<\/p>\n
What is better for marketing in 2020 than on social media, specifically one of the most widely used platforms in the United States? Again, this blogger did amazing at hyperlinking key phrases and names to other key sources on how to master marketing on Instagram. Consistently, this (hyperlinking other articles) has been one of the best tactics for a successful, well-rounded blog. You do not want to be wordy in your blogs, so to compensate, you can include links to other sources for specific topics in your discussion if one seeks more details on the subject. This blog dives into the intense competition that surrounds social media, but how many people fail to use it to its fullest potential. It is not as simple as working up a \u201cvisually appealing\u201d post, there has to be a unique spin (or spice) that adds context and uniqueness, outside of a \u201cpicture\u201d. This all comes down to contextualization. Audiences want more than random images disconnected from your brand experience, they search for a deeper meaning and resonance. By building a theme, social media users can easily internalize and align with your brand. It further dives into the effective use of external factors. Get sponsors, and once you set foot in your community, reach out to them to further expand and sponsor your brand out and watch it reach out to other sectors of social media.<\/p>\n
5. \u201cDid You Hear? Your Brand Needs a Voice Strategy\u201d published by CMI (Context Marketing Institute)<\/p>\n
https:\/\/contentmarketinginstitute.com\/2020\/08\/brand-needs-voice-strategy\/<\/p>\n
You cannot say it enough in marketing, don\u2019t just follow trendy, old patterns, such as SEO on google. This blog really does well at not just providing an example, but detailing the importance of recognizing technological advancements and how you can take advantage of them before your competitors. A \u201cquestion\u201d is always a great hook and headline to a piece as people often ask questions and wants answers. This blog goes over the growing use of \u201csmart audio\u201d, through means of your smart phone, Alexa, iHome, Google Home, etc. It is only a matter of time where audio recordings and words used in those recordings will show up in searches. This can be done, for starts, by creating podcasts (which are not as popular as artciles and written forms of advertising) and recording that audio on paper. Once promoted to your targeted audience through social media, it will provide multiple means for your brand\/message to get across. It is predicted that audio commands and voice reactors will take a leap in the world of apple, google, and other major platforms.<\/p>\n
I find reading blogs and listening to podcasts to often provide not just better resources than school, but often more focused searches that suit any ones needs or interests. It is an accessible tool that offers the most personal insight that is free and available to its audience. Thank you for taking your time to read my evaluations on these 5 blogs related to my career choice.<\/p>\n","protected":false},"excerpt":{"rendered":"
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