MKTG-UB. 01 Introduction to Marketing<\/p>\n
Spring 2022<\/p>\n
Writeup for Case Airbnb<\/p>\n
Name_____________________<\/p>\n
Please check the section you are enrolled in:<\/p>\n
Section 05<\/p>\n
(8:00am-9:15am)<\/p>\n
Section 06<\/p>\n
(9:30am-10:45am)<\/p>\n
Submission Guideline: <\/p>\n
\u2022 Type your answers after each question in this document. Mark your answers with yellow background. If excel analyses are needed, please perform the analyses in Excel spreadsheet \u201cAirbnb_Travelers_for case writeup.xlsx\u201d. <\/p>\n
When you write your answer in the word document, keep three digits after decimal. <\/p>\n
\u2022 Please answer briefly. The entire case write-up should not exceed 2 pages (including the instruction part and questions). <\/p>\n
\u2022 Please submit this word document and the excel spreadsheet (with your analysis and answers) to Brightspace by Mar 6, 11:59pm EST.<\/p>\n
Total points: 20 points<\/p>\n
*******************************************************************<\/p>\n
Use \u201cAirbnb_Travelers_for case writeup.xlsx\u201d excel spreadsheet to perform analyses we have done in class and answer the following questions<\/p>\n
1. [10 points in total]<\/p>\n
1) Estimate the treatment effects of \u201c$25 off\u201d and \u201cfree taxi\u201d. Perform the analyses in Excel and write down your answers below. Are the estimated effects statistically significant (Please refer to the p-value)?<\/p>\n
[8 points] <\/p>\n
2) If the manager only wants to use one promotion plan to acquire new customers in Eugene, which promotion plan should the manager use? Why? <\/p>\n
[2 points]<\/p>\n
2. [10 points in total]<\/p>\n
1) Estimate the treatment effect of Email_25 and Email_taxi for each age group, ranging from age 18 to age 71. [7 points].<\/p>\n
2) What is the range of age that the manager should use \u201c$25 off\u201d promotion to acquire, should use \u201cfree taxi\u201d promotion to acquire, and should only use the video, respectively? [3 points]<\/p>\n","protected":false},"excerpt":{"rendered":"
MKTG-UB. 01 Introduction to Marketing Spring 2022 Writeup for Case Airbnb Name_____________________ Please check the section you are enrolled in: Section 05 (8:00am-9:15am) Section 06 (9:30am-10:45am) Submission Guideline: \u2022 Type your answers after each question in this document. Mark your answers with yellow background. If excel analyses are needed, please perform the analyses in Excel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-93916","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=93916"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/93916\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=93916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=93916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=93916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}