View the video clips 1-4 regarding Macy’s background information and its struggling performances in the recent years to answer Question A. View Macy’s recent advertising clips from video 5 & 6 to answer Question B.<\/p>\n
Use approximately 275 words to answer each question. Use a WORD file as an attachment to submit your answers (approximately 550 words)<\/p>\n
https:\/\/youtu.be\/xIN7DKhAmzU – Video clip 1<\/p>\n
https:\/\/youtu.be\/feyNo1GyjX4 – Video clip 2<\/p>\n
https:\/\/youtu.be\/xn7oB0L1Xxs – video clip 3<\/p>\n
https:\/\/youtu.be\/mqosAmknfIo – video clip 4<\/p>\n
https:\/\/youtu.be\/akFpbz1I_Is – video clip 5<\/p>\n
https:\/\/youtu.be\/A9oewmwn1_Q – video clip 6<\/p>\n
Read the background information attached about chapters 13,14,15.<\/p>\n
(Question A) After viewing the first four video clips about Macy’s, discuss why Macy\u2019s is struggling and having difficulties.\u00a0 Based on your discussion points, suggest three effective ways to possibly turn things around for Macy\u2019s.<\/p>\n
(Question B) What are the primary advertising objectives of the given two Macy\u2019s advertising clips in video clips 5 & 6? Explain how these two advertising clips meet the objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"
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