MGT 3810: Business and Professional Communication<\/p>\n
Industry Pitch<\/p>\n
2 Parts: (1) Individual Presentation & Outline, and <\/p>\n
(2) Visuals Submitted on Speech Day<\/p>\n
DESCRIPTION<\/p>\n
For this assignment, you will write an outline of your presentation and deliver a 3 to 4 minute presentation including visuals.<\/p>\n
SITUATION<\/p>\n
You are an entrepreneur with a great idea and a solid business plan who has been invited to present your plan to a group of high-profile investors who seek out the best and most innovative new products\/services and ideas for investment. This assignment parallels the ABC television series, Shark Tank, and asks you to create a product or service, and draft a persuasive presentation to pitch your idea.<\/p>\n
For example, you might cover the camera\/photography industry, and create a competitor to GoPro cameras. Or, you could cover the fitness industry and your investment idea could be a new app. You could also create a new nonprofit organization that will address a particular social issue.<\/p>\n
You will need evidence and a compelling story that supports your point of view. The investors will not be persuaded by just your opinion. <\/p>\n
You will deliver this pitch to the class, we will act as investors. You will use visuals to support your argument.<\/p>\n
STEPS TO COMPLETE THE ASSIGNMENT<\/p>\n
Research current new industries. Pick one you think seems promising. Within that industry, create or identify a start-up company or product – anything that interests you!<\/p>\n
Prepare your 3 to 4 minute presentation. Use our class notes and the outline structure on the next page.<\/p>\n
Practice and time your pitch many times. A grades will only be earned by the most prepared and well organized pitches.<\/p>\n
Industry Pitch Presentation Outline<\/p>\n
Copy the pattern below into a blank Word document and fill in the information pertaining to your pitch in complete sentences. Bring a hard copy of your outline to the workshop and submit a final copy on the day of your speech. We will discuss how to do all of the following in class.<\/p>\n
INTRODUCTION (4 phases)<\/p>\n
1. Attention-getting Phase (capture audience\u2019s interest)<\/p>\n
2. Credibility Phase (articulate your expertise on topic)<\/p>\n
3. Orientation Phase (articulate your purpose, \u201cWhat\u2019s in it for me?\u201d)<\/p>\n
4. Preview Phase (preview your main points and lead to first main point)<\/p>\n
BODY<\/p>\n
1. Main Point #1 (Description and analysis of the company or product within the industry that is worth exploring \u2013 this is the specific product or service)<\/p>\n
[You will need to convince your audience that it is the best investment by providing strong, convincing evidence]<\/p>\n
a. Subpoint 1: Evidence to support Main Point 1 (cite source if needed)<\/p>\n
b. Subpoint 2: Evidence to support Main Point 1 (cite source if needed)<\/p>\n
(Transitional phrase to Main Point #2)<\/p>\n
Main Point #2 (Description and analysis of the industry that your idea is a part of \u2013 this is the larger community of business, such as \u201ctourism\u201d or \u201cpop music\u201d and clear discussion of your idea\u2019s possible earning potential)<\/p>\n
[You will need to convince your audience that this is the best investment by providing strong, convincing evidence]<\/p>\n
a. Subpoint 1: Evidence to support Main Point 1 (cite source if needed)<\/p>\n
b. Subpoint 2: Evidence to support Main Point 1 (cite source if needed)<\/p>\n
(Transitional phrase to Conclusion)<\/p>\n
CONCLUSION (2 phases)<\/p>\n
1. Summary (summarize main points) <\/p>\n
2. Concluding Device (strategy to end on a memorable note; create sense of closure)<\/p>\n
Grading Criteria<\/p>\n
Captured attention\/interest of audience in a unique way (1)<\/p>\n
Articulated credibility and purpose \u2013 why should we care? (1)<\/p>\n
Clearly previewed main points and kept them in order (1) <\/p>\n
Kept audience attention\/ used imagery (text 6 ideas; 12 techniques) (1)<\/p>\n
Supported claims with credible evidence and complete citations (3)<\/p>\n
Incorporated summary in conclusion & employed memorable concluding device at end of speech (1)<\/p>\n
Made a clear distinction between industry and company (1)<\/p>\n
Outline followed structure, was on time, and was free from errors (1)<\/p>\n
Visuals were on time and enhanced your presentation (text 7 steps) (2)<\/p>\n
Used extemporaneous delivery style (4)<\/p>\n
Volume Speed\/ pacing<\/p>\n
Sustained eye contact Use of verbal fillers <\/p>\n
Use of hedging (kind of, sort of, maybe, etc.) <\/p>\n
Used effective nonverbal messages (4)<\/p>\n
Moved around room Moved toward audience <\/p>\n
Used a proxy Fidgeting or self-soothing behaviors<\/p>\n
Penalty (minus .5) for exceeding time (over 4:30)<\/p>\n
Grade out of 20<\/p>\n
Industry Pitch Presentation Grading Rubric<\/p>\n
Here is how your visuals will be graded (-.5 for any error):<\/p>\n
The slides have a professional design and style that is easy to read<\/p>\n
The organization of the information is logical and follows your preview<\/p>\n
The colors and graphics enhance the presentation and are appropriate<\/p>\n
Any links or videos are seamless and not distracting to the audience<\/p>\n
Slide transitions and effects are conservative and professional \u2013 you would employ them at your workplace<\/p>\n
The text is easy to read and consistent in style (there may be size variation)<\/p>\n
The slide titles are consistent in font style and size<\/p>\n
Sources on slides are cited on the slide to enhance credibility<\/p>\n
There are no grammar errors<\/p>\n
There are no spelling errors<\/p>\n
1<\/p>\n","protected":false},"excerpt":{"rendered":"
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