(Christopher)Identify the eight key components of e-Commerce business models<\/p>\n
The textbook (Laudon&Traver, 2021)\u00a0 lists the eight key components as:<\/p>\n
Value proposition\u00a0– is the need the product or service offered by the business fills. This is the fundamental reason a customer would buy your product or service in the first place.<\/p>\n
Revenue model –\u00a0the actual way the business makes money off the product or service. For example, directly selling the good\/service or offering a subscription.<\/p>\n
Competitive environment\u00a0–\u00a0describes the state of the market for the good or service offered. is there a large amount of potential consumers with only a few existing businesses offering? or are there few potential customers and a large amount of competitors?\u00a0<\/p>\n
Market opportunity –\u00a0what’s the size and viability of the intended market? is there a large amount of people with the relevant unfulfilled need? does that group have money enough to be relevant themselves?<\/p>\n
Competitive advantage –\u00a0can you produce a good or service at a lower opportunity cost then your competitors? For example can your produce shirts cheaper then another shirt company?\u00a0<\/p>\n
Market strategy –\u00a0How a business plans to actually attract customers and get into a chosen market, can involve things such as marketing and demographic analytics.<\/p>\n
Organizational development –\u00a0The structure(s) of the organization necessary for the execution of the business model. this can include managerial structures, or in larger organizations enterprise architecture.\u00a0<\/p>\n
Management team –\u00a0This refers to the core personnel required to run the business smoothly at managerial\/directorial level.\u00a0<\/p>\n
Describe two major B2C business models<\/p>\n
Content provider –\u00a0This a model where the business provides a platform on which content (videos, music, movies…etc) get posted and customers can then then view said content. a content provider can make money through advertising (as by design there will be many eyes on the platform for an extended period) or can hybridize with a subscription model and charge customers a fee to access the content. One prominent example of this model is Youtube, which allows users to post videos on its site and makes money through advertising.<\/p>\n
Transaction broker –\u00a0This business model offers the service of performing a transaction on behalf of a customer. This model makes money by charging a fee for performing the transaction. A common example would be ticket sellers, they don’t actually own the tickets most of the time they simply facilitate their purchase and charge a fee for the convenience.\u00a0<\/p>\n
Describe two major B2B business models<\/p>\n
Exchanges –\u00a0this is a platform on which a mass of supplier can meet and sell to a select number of large buyers. The platform makes money by charging transaction fee’s and\/or charging membership fees. an important aspect of this model is being able to effectively know a market and to court participants (Wang et al, 2022).<\/p>\n
E-distributers –\u00a0This is a model where a company directly sells products to other companies via the web\/internet. this model makes money through the direct sales of goods (selling a product for more than it cost to make) to other businesses.\u00a0<\/p>\n
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Laudon, K. C., & Traver, C. G. (2021).\u00a0e-Commerce 2021: Business, technology, and society\u00a0(16th ed.). Pearson.<\/p>\n
Wang, J., Zhang, Q., & Hou, P. (2022). Fixed Fee or Proportional Fee? Contracts in Platform Selling Under Asymmetric Information.\u00a0International Journal of Electronic Commerce,\u00a026(2), 245\u2013275. https:\/\/doi.org\/10.1080\/10864415.2022.2050584<\/p>\n","protected":false},"excerpt":{"rendered":"
(Christopher)Identify the eight key components of e-Commerce business models The textbook (Laudon&Traver, 2021)\u00a0 lists the eight key components as: Value proposition\u00a0– is the need the product or service offered by the business fills. This is the fundamental reason a customer would buy your product or service in the first place. Revenue model –\u00a0the actual way […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-97787","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/97787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=97787"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/97787\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=97787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=97787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=97787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}