Critical Thinking<\/p>\n
Objective: Complete and submit Critical Thinking exercises as defined in the
course Syllabus. <\/p>\n
Requirements: Successful Strategic thinking Exercises will be three (3) to five (5) pages in length and incorporate the information and knowledge gained in the course. Use the sections shown in the Evaluation Criteria (italics) to format your analysis. <\/p>\n
Success Criteria: Think of yourself as a newly hired executive or consultant to the firm. Existing management is overwhelmed by the current situation and wants to make changes that will address the issues. They need an analysis of the situation, recommendations, and a plan to improve which insures the viability and profitability of the organization.<\/p>\n
Timing: Papers are due and should be submitted via e-mail as defined in the class schedule.<\/p>\n
Evaluation: Assignments will be evaluated based on the Grading Criteria Rubric below:<\/p>\n
Critical Thinking Case:<\/p>\n
Customer Service<\/p>\n
The airline industry has suffered recent setbacks, such as the high cost of fuel, that have forced the major carriers to cut back on many their services. Many airlines, like Delta and United, charge passengers a fee for checked baggage. Spirit Air announced it would also charge for carry-on bags. Most airlines charge for in-flight snacks or don’t serve any at all. Airlines have reduced the number flights they operate to certain destinations, packing planes full to overflowing, and recent restrictions on the use of frequent-flyer miles make it difficult to cash them in. Then there are the record-setting delays and lost-luggage claims. All of these factors add up to less-than-enjoyable flying experiences for most travelers, many of whom are opting to find other modes of transportation or just staying home. <\/p>\n
Suppose you are a marketer for one of the major airlines. Your company is facing difficulty providing acceptable service to the passengers on its flights, but you need to find a way to emphasize the positive features of your airline\u2019s service.<\/p>\n
Using the five variables of service quality (Chapter 12) as your guideline, what steps would you take (within your control) to close the gap between the level of service passengers expect and the level they have been receiving?<\/p>\n
How might you attract other customers? Would you give then a level of service that is different from other consumers who are flying with you?<\/p>\n
The above \u2018areas of concern\u2019 are provided to help stimulate your thinking for this case. They are not intended to provide a list of questions to answer.<\/p>\n
Customer Service \u2013 Grading Criteria Rubric<\/p>\n
Criteria<\/p>\n
Ratings<\/p>\n
Presentation *
Cover page including name, class, date, and title. <\/p>\n
Complete cover page and information<\/p>\n
5 pts <\/p>\n
Incomplete cover page\/ incomplete information<\/p>\n
3 pts <\/p>\n
Missing cover page.<\/p>\n
0 pts <\/p>\n
Content – Problems
Identifies key issues using the 5 variables of service quality in the airline industry case. Discusses customer and organizational implications. Identifies challenges currently posed to the organization. Discusses <\/p>\n
an ad campaign addressing <\/p>\n
identified issues. <\/p>\n
Thesis is clearly stated and well developed. Details are tightly connected to thesis.<\/p>\n
15 pts <\/p>\n
Thesis is adequately defined; uses appropriate supporting details; topics are connected to thesis.<\/p>\n
12 pts <\/p>\n
Thesis is defined but missing supporting details; topics are loosely connected to thesis.<\/p>\n
9 pts <\/p>\n
Thesis is not clear; limited supporting detail; topics not connected to thesis.<\/p>\n
4 pts <\/p>\n
No Marks<\/p>\n
0 pts <\/p>\n
Content \u2013 Alternatives and Recommendations <\/p>\n
Identifies the issues to be
addressed\/establishes credibility; identifies and discusses alternative solutions; describes the advantages of recommended solutions.<\/p>\n
Each area is analyzed thoughtfully and thoroughly.<\/p>\n
30 pts <\/p>\n
Several areas are analyzed well.<\/p>\n
24 pts <\/p>\n
At least one problem is analyzed adequately; needs more critical analysis.<\/p>\n
18 pts <\/p>\n
Weak analysis is offered; facts are repeated without scrutiny.<\/p>\n
10 pts <\/p>\n
No Marks<\/p>\n
0 pts <\/p>\n
Conclusion \u2013 Summary and Implementation <\/p>\n
Summarizes solution and presents the main points and overview of implementation recommendations. <\/p>\n
Conclusion is clear and recommendations are clear.<\/p>\n
20 pts <\/p>\n
More than one good alternative is proposed for each problem identified.<\/p>\n
15 pts <\/p>\n
Only one adequate alternative is offered.<\/p>\n
10 pts <\/p>\n
No Marks<\/p>\n
0 pts <\/p>\n
Organization and Writing Mechanics <\/p>\n
Effective use of headings, correct paragraph form, grammar, spelling, punctuation, and punctuation. Evidence of proof reading.<\/p>\n
Neatly formatted and typed; no errors present in paper.<\/p>\n
5 pts <\/p>\n
Several formatting and writing errors.<\/p>\n
3 pts <\/p>\n
No Marks<\/p>\n
0 pts <\/p>\n
Total Possible Points: 75<\/p>\n
Assignments must include a cover sheet with your name, class, and title of the Critical Thinking exercise.<\/p>\n","protected":false},"excerpt":{"rendered":"
Critical Thinking Objective: Complete and submit Critical Thinking exercises as defined in the course Syllabus. Requirements: Successful Strategic thinking Exercises will be three (3) to five (5) pages in length and incorporate the information and knowledge gained in the course. Use the sections shown in the Evaluation Criteria (italics) to format your analysis. Success Criteria: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-98172","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-writing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/98172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=98172"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/98172\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=98172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=98172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=98172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}