The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, Michelle won\u2019t know how to market MM\u2019s new product.
She needs your help to determine who the market is for the new product. Michelle knows that MM needs to determine who the target customer is for the new product. She knows that marketing research needs to be done as part of this market segmentation and product development processes, but she is not well-acquainted with some of the details that are involved in the processes. She has stopped by your office to ask some questions.
\u201cThanks for canceling your other meeting this afternoon,\u201d she says.
\u201cNo problem,\u201d you say. \u201cI rescheduled my meeting with multimedia; it actually works out better for them, too.\u201d
\u201cI\u2019ve heard about quantitative and qualitative research, but I\u2019m not sure I really understand the difference between the two,\u201d she begins. \u201cI\u2019m sure there are advantages and disadvantages to each of them, but without knowing, I\u2019m not sure which type of research we need to conduct. What do you think?\u201d
Before you can respond, Michelle\u2019s cell phone vibrates.
\u201cExcuse me, I have to take this,\u201d she says.
Michelle takes her call and then stands up.
\u201cWell, I\u2019m sorry to do this, but I have an emergency that I have to deal with right now,\u201d she says. \u201cWould you do me a favor? Send me a memo that explains the two types of research and include brief explanations about the advantages and disadvantages of each as related to how they could be used by MM. I\u2019d like to be able to speak intelligibly to this at the next board meeting.\u201d
\u201cSure,\u201d you respond, thinking that this will make for a pretty lengthy e-mail. \u201cI’ll also include how each method can help us define our target market. Will that help?\u201d
\u201cYes, great idea,\u201d she replies.
\u201cOk! I\u2019ll get that to you by close of business tomorrow,\u201d you say. <\/p>\n","protected":false},"excerpt":{"rendered":"
The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, Michelle won\u2019t know how to market MM\u2019s new product. She needs your help to determine who the market is for the new product. Michelle knows that MM needs to determine who the target customer is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-9829","post","type-post","status-publish","format-standard","hentry","category-research-paper-writing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/9829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/comments?post=9829"}],"version-history":[{"count":0,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/posts\/9829\/revisions"}],"wp:attachment":[{"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/media?parent=9829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/categories?post=9829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papersspot.com\/blog\/wp-json\/wp\/v2\/tags?post=9829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}