Apple Inc. is oriented towards quality products and mainly focuses on highly technically advanced and efficient products. Companies’ major portion of revenue is generated from the iPhones and iPads and their strategies constantly work to promote these products. These products have availed them the best opportunities in the mobile market to embark their success in a long run (Samsung, 2013). These products are accompanied with other technically advanced gadgets which attract their costumers even more towards the company. Following the strategies oriented towards mobile market company has achieved an eminent position in the market and is one of the leading companies in the world.